NBC storms toward the Olympics this year with 76 hours of coverage of the 2016 US Olympic Team Trials across NBC and NBCSN. That represents a high mark, with 60 hours set to air during primetime and nine sports on deck – swimming, track and field, gymnastics, diving, rowing, wrestling, water polo, field hockey, and […]
GoPro deepened its Olympic ties, adding champion swimmer Missy Franklin to its roster of athletes. Franklin becomes the first swimmer to join the GoPro team and will be featured in a GoPro original series dubbed “Finding Missy.” The two-part series, debuts April 11, and “will take viewers on Missy’s journey from Hawaii for mental conditioning […]
Sporting a run that includes the NCAA Men’s Basketball Championship on TBS for the first time, the upcoming NBA Playoffs and the launch of ELeague over the next few months, along with an additional $100 million investment in Bleacher Report, Turner Sports is targeting passion to drive its sports platforms. The National Championship on April […]
PGA TOUR Commissioner Tim Finchem is mastering his long game, inking an extension with the organization through June 2017 despite his plans to leave at the end of this year. The deal would give him extra time to focus on projects to develop more structure to the worldwide nature of golf with deputy commissioner Jay […]
MLB is digging deeper to grow its roots in Mexico, announcing that the league is not only creating a permanent operational presence in the country, via MLB Mexico, but also locked in an extension with Televisa to bring the sport to fans across the country with an extended broadcast agreement through 2018. The announcement comes […]
Brands are starting to bet big on eSports, according to intelligence outfit Newzoo, which estimated that companies will spend $325 million on sponsorships and marketing in 2016. The report projects that $128 million will be targeted for direct eSports sponsorships while $197 million will be dedicated to advertising. By 2019, brands are estimated to pump […]
The NFL is putting the spotlight on LA for the next edition of Hard Knocks, announcing that the newly-relocated Los Angeles Rams will take center stage for HBO’s newest edition of the show. With the city playing home to a franchise for the first time in 22 years, HBO Sports, NFL Films and the Rams […]
The Dodgers’ SportsNet LA is looking to break its broadcast standoff with distributors and is slashing the price of the channel by 30% in an effort to get picked up before the new MLB season, according to the LA Times. Meanwhile, MLB Commissioner Rob Manfred urged city-area pay TV distributors to end the two-year stalemate […]
MMA’s biggest battle yet is over. The sport notched a big win when a bipartisan New York State Assembly passed legislation to legalize and regulate professional mixed martial arts throughout the state. The passage of A.2604-C, sponsored by Assembly Majority Leader Joseph Morelle and 72 other Assembly sponsors, will now see the bill sent to […]
The NHL and NHLPA unveiled the first lineup of Official Partners for the World Cup of Hockey 2016, which spans Sept. 17-Oct. 1. Among the brands signing on will be Air Canada, Canadian Tire, Honda, Molson Coors, PepsiCo, Scotiabank, Tim Hortons and Visa who join the likes of adidas and Rogers Communications and will engage […]
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