NBC Sports Digital is introducing Playmaker Media in a move to offer “end-to-end support for companies in need of best-in-class live streaming and VOD solutions” by leveraging the company’s experience streaming sports events. At launch, Playmaker is partnering with technology companies Adobe, Akamai, Microsoft, iStreamPlanet, and Comcast Wholesale with the International Olympic Committee on board […]
The Thunder’s win on Sunday on TNT reeled in averaged eight million viewers with a 4.7 rating, according to Nielsen Fast Nationals, to rank as the most-viewed program of the night on cable for the third straight time this series. The numbers mark the most viewed and highest rated Conference Finals Game 3 airing on […]
Earlier this month, the Atlanta Braves hit the next phase in its transition from one era to another, not with the firing of manager Fredi Gonzalez, but with season tickets to the club’s upcoming home at SunTrust Park going on sale to the general public. The move away from Turner Field and its history with […]
NBC Sports Group is adding another contender to the field, announcing a multi-year agreement for exclusive US media rights to the Royal Ascot in England in 2017. The prestigious horse racing meet will see NBCSN offer live coverage of the mid-June event from Tuesday-Saturday for at least 3.5 hours each day starting at 8:30a. The […]
The NFL is giving back $723,724 following an internal audit of payments made to the league for sponsored military tributes. NFL Commissioner Roger Goodell sent a letter to Senators Jeff Flake and John McCain describing how the league conducted an audited review of 100 marketing agreements from 2012 to 2015 by accounting firm Deloitte & […]
FOX Sports is tapping the services of Kobe Bryant to promote the upcoming 2016 Copa American Centenario, announcing a partnership with the newly-retired Laker. The partnership includes a 30-second spot featuring Bryant explaining the significance of the tournament that will debut on FOX tomorrow during the FA Cup Final and will air across FOX channels […]
ESPN and Special Olympics are beefing up their partnership, announcing two new agreements: a new, three-year global programming agreement and an extension, and expansion, of ESPN’s Global Presenting Sponsorship of Special Olympics Unified Sports. The deal will see ESPN maintain its slot as an Official Broadcaster of the 2017 Special Olympics World Winter Games in […]
Elsewhere on the talent front, NBC Sports is bringing in Apolo Ohno and Tanith White to serve as reporters for NBC’s coverage of the 2016 Rio Olympic Games. The pair will report from various venues and locations throughout the Games, and will contribute to features the include The Olympic Zone. Ohno serves as a short […]
ESPN’s turn at this year’s upfronts, anchored by the tagline “ESPN @ The Speed of Live,” saw the company play up the live-event elements and announce that its channels will begin counting out of home viewers to it ratings. “We’re excited about the idea we’re going to measure our whole audience,” ESPN President John Skipper […]
The NBA is partnering with BroadbandTV to launch NBA Playmakers, described as “a groundbreaking community for video creators focused on basketball and basketball culture.” The millennial video network will allow the creator community and NBA fans the chance to produce basketball-related content and share it across the NBA Playmakers network, spanning YouTube, the NBA’s digital […]
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