Overwatch League unlocked an exclusive deal with Kellogg Company, which will include co-marketing initiatives with both the Cheez-It and Pringles products. Activation will kick in during the playoffs in the US, where Cheez-It Grooves and Pringles Wavy brands will serve as the presenting sponsor of the halftime show and highlights segments during the 2019 Grand […]
Major League Soccer’s championship match is heading to ABC for the first time since 2008 when ESPN presents the 2019 MLS Cup on November 10 at 3p. The match will also be streamed live on both the ESPN and ABC apps. The 2019 MLS Cup will culminate Major League Soccer’s three-week Audi 2019 MLS Cup […]
Coors Light locked in a deal to serve as the first-ever beer sponsor for ESPN’s College Gameday college football pregame show, according to Ad Age. The deal includes in-show branding and comes after ESPN saw a sponsorship opportunity come open previously held by General Motors.
Oakley announced a four-year partnership with the NFL, becoming an official on-field partner and licensee of the league. The partnership marks the biggest sports deal in the brand’s history and will begin at the start of the new football season, with Oakley shields and eyewear Powered by Prizm Lens Technology being available for all 32 […]
The Mountain West Conference was granted a waiver by the NCAA Men’s and Women’s Basketball Rules Committee of Rule 10-4.2.d (men) and Rule 10-12.4.b (women), which will permit the use of electronically transmitted data from ShotTracker to the bench for coaching purposes next season. This marks the first time ever the NCAA has allowed technology […]
Toyota, in partnership with the Olympic and Paralympic Games, released its full lineup of electric vehicles that will be used in the Tokyo 2020 games with the goal of creating the lowest emission level of any official fleet used at the events. Toyota will provide 3,700 mobility products for the games, 90% of which will […]
NASCAR and International Speedway Corporation announced multi-year agreements that make Bluegreen Vacations the “Official Vacation Ownership Provider of NASCAR” and an “Official Partner of ISC.” Bluegreen Vacations will also be the race entitlement sponsor at ISM Raceway for the 2019 Bluegreen Vacations 500. The deal provides Bluegreen Vacations with promotional rights, allowing it to market […]
With football season underway, fans of both pro and collegiate teams once again undertake their annual rite of passage by migrating toward their favorite platforms, which are in turn sprucing up their capabilities, offerings and integrations to welcome the flocks. One platform in particular is bracing for a big year, as Yahoo Sports looks to […]
The XFL unveiled the names, marks and logos for the new league’s eight inaugural teams, along with short films produced to share the origin story of each team name. Teams will now officially be: DC Defenders; Dallas Renegades; Houston Roughnecks; Los Angeles Wildcats; New York Guardians; St. Louis Battlehawks; Seattle Dragons; and Tampa Bay Vipers. […]
ESPN opened college football’s 150th anniversary season hot, as week zero saw the network deliver its highest-rated college football game in nearly three years for the Miami/Florida matchup at the Camping World Kickoff. The game drew a 4.1 overnight to rank as the best college football game on ESPN since November of 2016. Bookending the […]
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