Liberty Media finally has Formula One in the fold, announcing the acquisition from a consortium of sellers led by CVC for $4.4 billion with an eye toward acquiring 100% of the shares of Formula One’s parent company, Delta Topco, by the first quarter of 2017 when the division will be renamed the Formula One Group. […]
In talent news, ESPN unveiled expanded roles for Sage Steele, Michelle Beadle and Doris Burke. Steele now becomes the lead host for an expanded SportsCenter on the Road initiative as part of a multi-year contract extension and larger on-air role with the company, debuting in the role next month during the MLB postseason, including at […]
As the World Cup of Hockey gets ready to roll, ESPN announced that its programming will be anchored by “innovative production techniques, top-tier commentary, creative enhancements and studio programming” surrounding the games, which begin on Sept. 17 at 3:30p. ESPN detailed its production plans for the tournament, supplementing the world feed of 31 cameras with […]
As NBCUniversal prepares for NFL Kickoff 2016, the company announced plans for its ‘Big Event Strategy’ promotional push, leveraging in-house programs that include TODAY, The Tonight Show Starring Jimmy Fallon, Access Hollywood, America’s Got Talent, American Ninja Warrior, The Dan Patrick Show and more. NBC carries a pair of games of the first weekend, beginning […]
NASCAR and Mars Chocolate North America renewed their partnership run through 2019 in a new deal that will see Mars Chocolate remain the Official Chocolate of NASCAR. “Our association with NASCAR has proven to be a true win-win partnership and we’re excited to continue the relationship for the next several years,” explained William Clements, vice […]
With college and high school football officially back in the books and teams look for new ways to engage with the community, one company, Varsity Brands, is pushing one of sports’ most traditional rallying points –cheerleading – into new spaces. With cheerleaders at the forefront of community events, brand activations, and the athletic departments at […]
The college football season saw ESPN debut its new campaign detailing the maze of punching a ticket to the College Football Playoff with the first spot, Crossroads, spotlighting fans and mascots “intersecting at a roadside gas station as they begin their journey to the Playoff. The campaign marks the third year of the “Who’s In?” […]
Telemundo named Ray Warren to the newly created position of President, Telemundo Deportes where he will oversee NBCUniversal Telemundo Enterprises’ sports business and lead its strategy across all its platforms and networks. He will also be charged with developing opportunities for both existing franchises and future acquisitions with a focus on the FIFA World Cup […]
The NFL announced that its 82nd Draft will hit Philadelphia from April 27-29, 2017 along the Benjamin Franklin Parkway. The event, which was held in Chicago the previous two years, will once again be set in primetime for Rounds 1-3 with Round 1 taking place on Thursday, April 27 while Rounds 2-3 will be held […]
Buffalo Wild Wings is reenrolling with the NCAA, renewing that partnership that makes the brand as the “Official Hangout for NCAA Sports” with the deal spanning NCAA March Madness, NCAA Men’s and Women’s Final Four and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. The deal comes via […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
