NASCAR has a new name for its top auto racing division in 2017 after bringing on Monster Energy as a title sponsor. The Monster Energy NASCAR Cup Series will replace the Sprint Cup beginning Jan. 1, with the first official points race set to be the 59th running of the Daytona 500 on Feb. 26. […]
Citi is ending its sponsorship of the U.S. Olympic Committee after five years and three Olympic Games, including a campaign in Rio where it bought advertising exclusivity on NBC. Citi’s departure after the 2016 Rio Olympics leaves the banking category for Team USA open for the first time since 2011 and follows the exits of […]
A record six Major League Baseball teams have been sent luxury tax bills, among them the New York Yankees, who have exceeded the sport’s salary cap for 14 straight seasons. The Los Angeles Dodgers will have to pay $31.8 million and the Yankees got a $27.4 million bill for surpassing MLB’s payroll threshold of $189 […]
Kentucky’s thrilling 103-100 win over North Carolina on Saturday drew a 2.4 overnight rating, according to CBS Sports, the highest-rated college basketball game on any network in 2016. The game between two of the sport’s blueblood programs was up 50 percent over any other college hoops telecast.
We have a new linear sports network. The IOC, the United States Olympic Committee and NBCUniversal are partnering to launch an Olympic Channel content and distribution partnership in the US that will see a new network under the “Olympic Channel: Home of Team USA” brand. The channel will launch in the second half of 2017 […]
Thanks for the memories Craig Sager! RIP to Sager, who passed away yesterday at the age of 65 after battling acute myeloid leukemia. Sager worked for Turner for more than 30 years, among his other roles, and was first diagnosed with the disease in 2014. Turner President David Levy issued the following statement regarding his […]
New research from FOX Sports, titled The 5th Network: Regional Sports Network Passion Index, a Nielsen Media Analytics Primary Research study, discovered that sports fans rate RSNs as their most essential non-broadcast channels. The data looked at more than 1,500 pay TV subscribers around the country who identify as sports fans, and found that on […]
The NBA and its players locked in a tentative deal on a new collective bargaining agreement, pending ratification. More details will be in tomorrow’s issue but the two sides announced that they have extended the mutual deadline on a deal to Jan. 13 so both parties have ample opportunity to review the terms of the […]
BAMTech is in need of a new CEO. Longtime topper Bob Bowman is pulling back on his oversight of the MLBAM spinoff company in order to return full time to his role as president of business and media at Major League Baseball, where he oversees MLBAM, MLB Network, and the league’s sponsorship and consumer product […]
The 2016 MLS Cup officially made history, notching a new record for television viewership, postseason attendance, digital audience and social media engagement as the league wrapped up its 21st season on Saturday. Overall, more than 3.5 million viewers in the United States and Canada tuned in. On FOX, the network broadcast scored 1,411,000 viewers, according […]
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