Jack Daniel’s is doing shots with the NBA, announcing a new multiyear partnership that makes the brand an official marketing partner of the league, as well as the Women’s National Basketball Association, the NBA Development League, and USA Basketball. The agreement marks the largest partnership with a professional sports league in the brand’s history. Activation […]
After nearly 50 years as a host and play-by-play commentator, Brent Musburger is walking away from the microphone and announcing the end to long-running career. His last assignments will be to call two more men’s college basketball games, with his final telecast set for Jan. 31 at 9p on ESPN with Georgia/Kentucky. Musburger, who is […]
ESPN rolled out its sponsors for X Games Aspen 2017, running Jan. 26-29, with live coverage on ESPN and ABC. This year’s event sees GEICO jump on-board as the competition’s music sponsor alongside returning official sponsors America’s Navy, AT&T, Coors Light, GoPro, Harley-Davidson, Jeep brand, LifeProof and Monster Energy. Polaris returns as an additional sponsor. […]
FOX Sports is tackling Super Bowl LI with a layout that is set to serve up more than 20 hours of programming per day during Super Bowl Week, spanning multiple network include FS1 and FOX Deportes while FOX Sports produces 51 hours of studio programming, including pregame and postgame coverage, live from Discovery Green for […]
CBS will, for the first time ever, feature the NCAA Division I Men’s Basketball Selection Committee offering fans an in-season look at Championship bracket starting Feb. 11. NCAA Men’s Basketball Chair Mark Hollis will be in studio for the reveal of the nation’s top 16 seeds, identifying the top four teams in each region as […]
NASCAR made its reformat official, announcing in collaboration with industry stakeholders, a new competition program that will be implemented in all three of its national series – the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series and the NASCAR Camping World Truck Series. Details will see races will now consisting of three stages, with […]
With Liberty Media’s acquisition of Formula 1 now complete, longtime chief Bernie Ecclestone has been removed from his position after nearly 40 years at the helm. Chase Carey will now take over as CEO, in addition to his existing position of chairman. “I’m proud of the business I built over the last 40 years and […]
As VR continues to grow roots in how audiences experience sports, longtime collegiate sports staple Learfield is looking to up the ante, locking in a a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide multi-platform virtual reality distribution within the collegiate sports landscape. The deal, which makes STRIVR Learfield’s Official VR Partner, […]
NASCAR is looking to change up its points format, calling a press conference for today in the Charlotte Convention Center to discuss the 2017 season. Early reports from ESPN suggest that NASCAR is expected to divide races into segments, with drivers earning points depending on their running order at the end of each segment. The […]
ESPN and Golden Boy Promotions locked up a multi-year, international agreement that will see a lineup of fights run on ESPN2 and ESPN Deportes. The first card will come from Fantasy Springs Resort Casino in Indio, California, on March 23. Year one of the deal sees ESPN delivering 18 fight cards throughout the US in […]
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