Speaking of FOX Sports, Thursday Night Football opened hot for the network and TNF’s other partners, with total viewership drawing 18.6 million viewers across all platforms, up 25% over last season’s average and up 23% versus last year’s Week 4 Thursday Night Football matchup. The Eagles win over the Packers drew 17.7 million in Nielsen-measured […]
Pepsi, the NFL and Roc Nation announced that Jennifer Lopez and Shakira will perform during the Pepsi Super Bowl LIV Halftime Show on FOX taking place Hard Rock Stadium in Miami Gardens, Fla. on Sunday, Feb. 2, 2020. “Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed […]
As SmackDown shifts from Tuesdays to Fridays next week to 8p on FOX, FS1 is jumping in on the action with WWE Backstage, offering viewers the latest WWE news every Tuesday at 11p starting Nov. 5. WWE broadcaster Renee Young and WWE Hall of Famer Booker T weigh in on the biggest stories in WWE, […]
Tailored Brands, Inc. and its subsidiaries iced in a multiyear partnership with the NHL that marks the company’s first partnership with the professional sports league, To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings […]
Amazon Prime Video is upgrading its Thursday Night Football presentation, allowing NFL fans around the globe to customize their streaming experience. The TNF schedule on Prime Video kicks off tomorrow, with Prime serving up NFL Next – a new 30-minute live show that will provide viewers with insight and commentary from Chris Long, Kay Adams […]
NASCAR, along with partners FOX Sports and NBC Sports, unveiled 2020 race start times and network coverage for the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander Outdoors Truck Series. Overall, 21 national series events will air on broadcast television in 2020, including the Daytona 500 (Feb. 16, FOX), Coca-Cola 600 (May 24, FOX), […]
AXS TV is bringing IMPACT Wrestling to its new home starting Oct. 1 at 8p with preview specials running each week that will lead up to the premiere of the weekly, flagship series IMPACT! on Oct. 29. The network will now showcase IMPACT Wrestling’s pay-per-view events of 2019, broadcasting each of Homecoming (October 1), Rebellion […]
ESPN and Facebook entered into a new agreement that brings exclusive digital shows and content to the Facebook Watch platform that includes The People’s MMA Show, additional segments from Always Late with Katie Nolan, and exclusive versions of Countdown to GameDay and Fantasy Focus Live. ESPN will engage and interact with fans through the Facebook […]
The Boston Beer Company and the NHL entered a new multiyear U.S. partnership that designates Truly Hard Seltzer as the official hard seltzer of the NHL beginning with the start of the 2019-20 NHL regular season. The new five-year agreement marks the first national sports league partnership for The Boston Beer Company and Truly Hard […]
With the NBA preseason set to tip off in a week, Panini America, one of the storylines will be on the latest crop of talent to be brought the league this season, especially top draft pick Zion Williamson. As such, Williamson’s partners are revving up their own marketing plans for the former Duke player, including […]
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