NBC Sports locked in its NHL scheduling plans for the new season, lining up 99 regular-season games during the upcoming season, beginning Oct. 4 at 8p on NBCSN with Blues/Penguins. Overall, NBCSN opens the first week of the season with seven games on deck, including the Red Wings’ first-ever regular-season home game at Little Caesars […]
Following a successful run with the CONCACAF Gold Cup, FOX Sports now turns its attention to the 2017 MLS All-Star Game with hopes to continue the uptick trend as the MLS All-Stars square off against Real Madrid. The Gold Cup Final saw the US Men’s National Team reel in 1,772,000 viewers to FS1 for its […]
Target is hitting the brakes on its racing sponsorships, and will end its 16-year NASCAR sponsorship of Chip Ganassi Racing after the 2017 season, leaving Kyle Larson without a primary sponsor for the majority of the 2018 season. “As we looked to evolve our sports marketing program, soccer provided Target with a unique opportunity to […]
The CONCACAF Gold Cup handed Univision Deportes with a reach of over 28 million Total Viewers and 12 million Adults 18-49 across its lineup of games for the tournament. Contests averaged 1.4 million Total Viewers P2+ and 766,000 Adults 18-49 during the tournament. Wednesday night’s US/Jamaica battle drew 2.5 million Total Viewers P2+ with 1.3 […]
NCAA Division I conferences the Big South, Ivy League, Northeast and Patriot League signed on to join the Men’s Basketball Officiating Alliance that was launched last year by the Atlantic Coast Conference, BIG EAST Conference, Atlantic 10 Conference and Colonial Athletic Association. With the new members, the eight leagues will work together on a wide […]
ESPN is tackling Sunday mornings, announcing a new fall programming lineup for the block starting Sept. 10. The programming tweak will now see Sunday NFL Countdown presented by Snickers run from 10a-1p on ESPN while Fantasy Football Now will air simultaneously during the same three-hour block on ESPN2. Sunday mornings will also feature six hours […]
Ray Lewis is on deck to join Showtime’s Inside the NFL, which will begin its tenth season on the network and 40th overall on television. Lewis will join analysts Phil Simms and Boomer Esiason, along with host James Brown starting Sept. 5 at 9p. “Going into its 40th season, Inside the NFL is still the […]
Jordan Spieth continues to drive viewership numbers, as NBC Sports Group’s coverage of The 146th Open wrapped up with a Total Audience Delivery of 4.97 million average viewers across NBC and NBC Sports Digital, with a 3.2 U.S. household rating according to Nielsen Fast Nationals. The TAD number marks a rise of 1% over last […]
ESPN and family formalized its college football talent lineup for the new season, revamping the ABC, ESPN and ESPN2 pregame, halftime and postgame commentator lineup to include named such as Booger McFarland, Jesse Palmer and Chip Kelly as analysts. McFarland will team up with Mack Brown on ABC, with Kevin Negandhi hosting the three-man network […]
Dale Earnhardt Jr. is preparing to park at NBC Sports after his racing career wraps up, announcing a multi-year deal with the company beginning in 2018. There, he will “be utilized in a number of capacities on NBC’s NASCAR coverage” in addition to be given opportunities in the company’s media businesses, including movies, television, podcasts, […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.