NASCAR locked in plans for the NASCAR iRacing Pro Invitational Series, an esports-driven online racing series designed to showcase up and coming drivers that currently compete in certain NASCAR-sanctioned series including the NASCAR K&N Pro Series, NASCAR Camping World Truck Series, and NASCAR XFINITY Series as well as other racing disciplines. Partnering with iRacing.com, the […]
Just ahead of football season, the Pac-12 Conference and Commissioner Larry Scott celebrated its five-year anniversary by tapping the services of Mark Shuken as the new President of the Pac-12 Networks, where he will begin starting Sept. 6. Shuken brings a resume that includes Time Warner Cable Sports Networks, where he led the creation and […]
ESPN and Top Rank unlocked a new multimedia agreement to make ESPN the home of Top Rank in the US and Canada with the company carrying live fights on ESPN and ESPN Deportes, along with streaming on the ESPN App and on the recently announced ESPN-branded direct-to-consumer streaming service via BAMTech as well as delivering […]
The New York Racing Association is renewing vows with FOX Sports, inking a three-year extension of its programming deal to broadcast NYRA’s flagship TV program Saratoga Live on FS2 through 2020. NYRA launched Saratoga Live during the 2016 summer meet at Saratoga, which included 80 hours of live coverage. This year, FOX Sports expanded the […]
Xfinity is on-board as sponsor for Olympic Channel’s celebration of the 25th anniversary of the 1992 Barcelona Olympics with “Dream Team Week.” All eight original broadcasts will run on eight consecutive nights in primetime starting Monday at 8:30p. Every Dream Team game from the 1992 Barcelona Olympics will feature the original commentary teams that called […]
It’s the end of the line for CSN-branded networks, as NBC Sports Regional Networks announced that the five remaining RSNs under the CSN moniker (as well as two under the TCN name) will incorporate “NBC Sports” with each of the networks’ regional designations named as of Oct. 2. Affected channels include CSN Chicago, CSN Northwest […]
FOX Sports is going for two with the BIG3, which will see its championship game take place on Aug. 26. The company extended its media rights agreement with the new league after its inaugural season this year. “We think we have something great with the BIG3 and are thrilled to add another year to our […]
ESPN is ready for the US Open, serving up over 130 hours of TV coverage, along with 1300 more from a dozen courts via ESPN3 and the ESPN app starting Saturday and ending with the Women’s Championship on Sept. 9, and the Men’s Championship on Sept. 10, both at 4p. ESPN2’s live coverage of the […]
Marriott International booked another round with the NBA to serve as the league’s official sponsor of several marquee events, including the NBA China Games 2017, the NBA Mexico City Games 2017, the NBA London Game 2018, and the NBA All-Star Game 2018 in Los Angeles. “The global popularity of basketball makes the NBA an ideal […]
The NFL continues to make headway into the Chinese market, announcing a deal with Tencent for a three-year partnership that makes Tencent Sports the exclusive live digital streaming media partner of the league throughout the country. Tencent will air live and on-demand select preseason games, as well as all Thursday Night Football, Sunday Night Football […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.