FOX Sports reeled in 6.4 million viewers across its platforms for the Yankees’ win over the Astros in Saturday’s ALCS matchup, with nearly 6.1 viewers on FOX alone. Season-to-date, the company’s coverage of the 2019 MLS Postseason is averaging 3,155,000 viewers, for an uptick of 14% over last year’s postseason numbers.
ESPN is lining up its first live native 4K sports telecasts, beginning this weekend when it offers select regular season college football games live in native 4K resolution as part of the “Samsung QLED 4K Game of the Week.” The deal with Samsung, who serves as production collaborator and presenting sponsor. The action kicks off […]
PepsiCo and Hollywood Park unlocked an expansive agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park. The partnership extends across the Los Angeles Chargers and Los Angeles Rams, with the venue opening in July 2020. As a founding partner of Hollywood Park, PepsiCo will […]
The NBA called off scheduled its schedule media sessions in China on Wednesday for the Brooklyn Nets and Los Angeles Lakers battle set in Shanghai, with questions remaining on whether the exhibition will now take place at all following a fallout that began with Houston Rockets general manager Daryl Morey posting a tweet last week […]
The NFL is reports that NFL Media consumption figures continue to spike through week five of the season, reporting that over 142 million viewers have watched NFL games with viewership up 6%. In addition, the league reports that the entire list of top 20 TV shows this season are made up of NFL games, with […]
FOX Sports emerged as the new home of Rob “Gronk” Gronkowski, the former New England Patriot, who will serve as NFL analyst for its portfolio of NFL programming. Gronkowski makes his analyst debut on FOX NFL Thursday Presented By Verizon this week at 7:30p on FOX. He joins Pro Football Hall of Famers Terry Bradshaw, […]
The United States Olympic & Paralympic Committee unveiled an updated Rule 40 and Paralympic athlete marketing guidance for the upcoming Games in Tokyo. Among the changes will be the following key points: Athletes are now able to thank personal sponsors during the Games. Athletes are now able to receive congratulatory messages from personal sponsors during […]
MLS has its first round contests locked and loaded for the MLS Cup Playoffs with the action set to kick in on Oct. 19 and six games in total set to take place over that weekend amid all-new format for the league, anchored by top seeds New York City FC in the Eastern Conference and […]
The NFL and OverTier, a Bruin Sports Capital company, announced an expansion of their partnership for OverTier to operate NFL Game Pass, the league’s premium subscription OTT service. Since 2017, OverTier held the rights to operate NFL Game Pass in Europe but the new agreement now brings the service to a combined 181 countries and […]
Last week we reported that TCS New York City Marathon footwear and apparel sponsor New Balance mapped out plans for its 2019 marketing campaign, with the integrated campaign that not only includes runners, official footwear, apparel and accessories, out-of-home advertising, digital, social engagements, but also a pop-up activation in the NB Pizza Co. The initiative […]
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