Seven months after NBCUniversal paid $200 million for an equity stake in Vox, the two companies are about to start working in concert. Concert, a new digital advertising initiative, will see Vox and NBCU cooperating to sell digital ad inventory across both companies’ brands. Concert will combine digital audiences and inventory from both companies’ digital […]
AOL has been methodically expanding One by AOL, its unified programmatic platform, since its launch in April 2015. Still, this might qualify as the platform’s biggest breakthrough to date: Ahead of the 2016 TV Upfronts, AOL has launched a new self-serve programmatic buying platform for linear TV ad inventory. The new One by AOL: TV […]
The Media Rating Council released its first proposed guidelines for measuring mobile viewability. The media watchdog stipulated that a “viewable impression” has taken place after fifty percent of a mobile ad has been viewable to a user for either one second (for static ads) or two seconds (for video ads). That’s the same viewability criteria […]
The Federal Trade Commission announced a new series of seminars focused on ransomware (September 7), drones (October 13), and, perhaps most importantly, smart TVs (December 7). “In 2016, virtually all television delivery systems – smart TVs, streaming devices, game consoles, apps, and even old-fashioned set-top boxes – track consumers’ viewing habits, and sometimes in new […]
Brands and marketers can now buy targeted video ads for Facebook and Instagram using the programmatic advertising platform TubeMogul. The platform helps ad-buyers target their spends based on publisher data and TV viewership. For instance, during a beta program that 40 advertisers took part in, Expedia promoted travel packages by launching a TV campaign, learning […]
Lionsgate is really throwing its hat into the SVOD ring. Its latest OTT effort comes via a partnership with actor/comedian Kevin Hart and his digital production unit, Hartbeat Digital. The service, dubbed Laugh Out Loud, will be the exclusive home for all content created by Hart outside of his live performances and film roles. (The […]
Fullscreen is officially throwing its hat into the SVOD ring. The digital media company, owned by Otter Media (itself a joint venture of AT&T and The Chernin Group), began as little more than a YouTube MCN. It has since dramatically expanded its ambitions, including a heavy focus on original productions. In September 2015, the company […]
Three thousand: That’s the number of pre-release HoloLens kits that Microsoft will be shipping to developers, starting today; it’s also the number of dollars that each of those kits will cost. The augmented reality headsets enable users to see 3D holograms intermingled with their real-world environments.
Vice Media really has its finger on the pulse. The company has acquired a controlling stake in Pulse Films, a U.K. production company best known for feature-length narrative and documentary films such as 20,000 Days on Earth and The Witch. Long known as a digital giant, the company recently partnered with A+E Networks to add […]
Viewability is a colossal issue for video advertisers – a fact that hasn’t escaped AOL. The company added two new video ad formats to ONE by AOL: Publishers, its programmatic platform for publishers. The new out-stream player will exist in the body of an article, expanding to reveal itself and beginning to play only when […]
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