Apple Music has acquired an unscripted series based on the Carpool Karaoke segments from James Corden’s The Late Late Show. The Late Late Show’s Carpool Karaoke segments have been extremely popular, regularly going viral. Not surprisingly, the new series had set off something of a bidding war among cable outlets and SVOD services. Apple’s decision […]
According to a detailed new IAB report conduced by C3Research, two thirds of U.S. consumers using ad blockers could potentially be convinced to uninstall their ad blocking software. The report finds that 26 percent of desktop users and 15 percent of mobile consumers use ad blockers. About 32 percent of ad blockers are men between […]
It’s been a long time coming. Verizon announced that it will acquire Yahoo’s core search, media, advertising and communications business for $4.83 million in cash. Verizon will integrate Yahoo with AOL’s operations, which the telco acquired for $4.4 billion last year. The integration with AOL will take place under Marni Walden, Verizon’s EVP and President […]
According to a report from the New York Post, the music video platform Vevo is close to cutting a deal with Warner Music. The deal would officially enable Vevo to distribute music from all three major record labels (Vevo already has deals in place with Sony and Universal, both of which hold stakes in the […]
Is this really, finally happening? According to multiple reports, Verizon is nearing a deal to acquire Yahoo for about $5 billion. While multiple companies had expressed interest in acquiring Yahoo’s core business, the telco, which last year acquired AOL for $4.4 billion, was long seen as the favorite. It must be noted that the Verizon/Yahoo […]
Twitter’s media team is seeing some more turnover. Kristine Stewart, who oversaw the company’s North American media partnerships, has left the company. (The departure was first reported by Re/code.) Ross Hoffman, the company’s VP of Global Media Partnerships, will now report to Ali Jafari, who heads up Amplify, Twitter’s video advertising business. As part of […]
Live-streams from Periscope, Twitter’s app for broadcasting live video, can now be embedded on any website. Periscope live-streams have been available through Twitter timelines since January, but this move potentially exposes Periscope streams to a significantly wider audience.
YouTube has been blocked in China for some years now, but the gaming-oriented digital media company Machinima is finding its way into the country nonetheless. Under a new exclusive licensing deal with the Chinese Internet company Sohu, Machinima will make ad-supported programming available on the Online Video PGC (Professionally Generated Content) platform, Sohu’s online video […]
Nielsen’s Digital Ad Ratings division is giving customers the gift of authenticated viewability. The division will now support DoubleVerify, Integral Ad Science, and Moat, arguably the three most prominent companies when it comes to third-party ad viewability measurement. The three companies, all of which have some form of authentication from the Media Rating Council, will […]
Spotify, in partnership with the programmatic specialists AppNexus, Rubicon, and The Trade Desk, is opening up its audio ad inventory to real-time programmatic buying. The move will allow advertisers to buy inventory for the free, ad-supported version of Spotify’s mobile app, targeting users based on criteria such as gender, age, and musical preferences.
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