The world’s biggest advertising spender is cutting way down on targeted Facebook ads. According to a report from The Wall Street Journal, Procter & Gamble has decided that there can be such a thing as over-targeting. “We targeted too much and we went too narrow,” P&G Chief Marketing Officer Marc Pritchard told the Journal, […]
Twitter announced that it will open Moments, its storytelling product, up to everyday users. The product, which consists of tweets, photos and videos on a single topic or story, has been curated by Twitter, as well as by select advertisers and publishers, since its launch last year. Moments will launch for all users in […]
Well, it was fun while it lasted. Hulu is shutting down the free, ad-supported version of its service. The company will now offer only its two subscription tiers: An ad-free plan for $11.99 per month, and a $7.99 per month plan with limited commercials. But at the same time, Hulu is expanding its distribution deal […]
NBCUniversal has reached a new multi-year deal with Snapchat. NBCU will create original episodic shows for the app. To start, the new shows will be offshoots of series including The Tonight Show Starring Jimmy Fallon, The Voice, and Saturday Night Live. For The Voice, for example, NBCU will produce a Snapchat series – debuting August […]
According to Re/code, Apple is looking into creating a digital guide that would enable users to see what programming is available across the video app ecosystem, without having to open up individual apps. The guide would be available across Apple devices such as iPhones and the Apple TV. Re/code reports that Apple has already begun […]
Instagram Stories, Instagram’s new Snapchat-like ephemeral photo-and-video product, is using an algorithm to sort out its feed. The algorithm, powered by Facebook data, decides the order of stories appearing at the top of the Instagram Stories main feed. It does so by referencing content that people engage with on Facebook and Instagram (as well […]
Nielsen will add Facebook to its ranking of TV shows generating the most activity on social media and plans to add Instagram in the future. Currently, the chart only measures Twitter. The new Nielsen Social Index will rank series as well as sports programming separately. The chart will show how many total social-media interactions there […]
Viacom is making a shift to use more comScore data in its data-driven ad deals based on its Viacom Vantage product. Helping comScore get a leg up was its purchase of Rentrak last year.
Time Warner will spend $583 million to take a 10% stake in Hulu. (The deal implies a total valuation of almost $6 billion.) As part of the deal, all of Turner’s cable networks will come to Hulu’s upcoming Internet-based live TV service, which is slated to launch next year. Time Warner joins Hulu’s three existing […]
The YouTube Kids app has launched some new features. Like the YouTube Red subscription service, the YouTube Kids app now offers ad-free videos, offline videos, and background music play. The features are available to any YouTube Kids user with a YouTube Red subscription.
© 2026 Access Intelligence, LLC – All Rights Reserved.
