Sonos officially rolled out third-party app support for Spotify on Tuesday, making it possible for Spotify users to control playback on Sonos speakers directly from the music service’s mobile apps. The feature was announced in August, and went to beta trial in early November.
It looks like social platforms may soon be the outlets of choice for advertisers making use of “native” ad formats. Advertiser Perceptions, Inc.’s new survey of advertisers and agency execs carries some major warning signs for traditional content publishers. The survey asked respondents to estimate their budgeting for native advertising; respondents said that about 43% […]
Amazon is set to enter the header bidding fray, according to a report from Advertising Age. Header bidding has exploded in popularity in 2016; it’s a form of programmatic buying that lets publishers choose which tech partners they want to work with, enabling a huge group of marketers to bit on website inventory at once. […]
For the first time, Hulu now features 4K “Ultra HD” versions of a select number of movies and TV series. Content available in 4K includes Hulu originals like the sci-fi miniseries 11.22.63 and the drama series The Path. Also available in 4K are 20 James Bond films, including classics like Dr. No and Goldfinger and […]
Beginning Sunday, CBS will stream its coverage of NFL games on the CBS All Access over-the-top subscription service. Its deal with the NFL includes regular season, pre-season and playoff games.
After 52 rounds, the third stage of the FCC’s broadcast incentive spectrum auction closed Thursday. Broadcasters’ new asking price is $40.3 billion for 108 MHz of spectrum. Stage three is of the forward auction expected to begin Dec. 5.
Like Amazon and YouTube Red before it, Netflix is finally relenting on a feature its users have been clamoring for: offline viewing. The streaming giant is now letting subscribers download select movies and shows to be watched offline on Android or iOS devices. The newest version of the Netflix mobile app features a “download” button […]
Coming off of a brutal Q3 earnings report (really, a brutal 2016), it was clear that GoPro needed to make some changes. Looks like GoPro got the message; the company announced that it’s eliminating 15 percent of its workforce, or about two hundred full-time positions. Moreover, GoPro President Tony Bates will leave the company by […]
In the age of subscription services, it appears that audio and video can comingle if they find common purpose. In a new upgrade, Starz has integrated Spotify-powered music content into its app. The idea is to let users listen to soundtracks and playlists from the shows or movies they just watched. You’ll need both a […]
AT&T’s DirecTV Now OTT TV service has officially arrived, and the company is out with some new details. The service starts at $35 per month for a 60-plus channel lineup. It had previously been reported that the $35 subscription fee would cover a 100+ channel lineup, but it turns out that’s only a limited time […]
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