Amazon’s latest earnings report had both good and bad news. The e-commerce giant’s profits skyrocketed in Q4 of 2016, rising by 55%. (Not surprising, that being the holiday season and all.) For the December quarter, Amazon’s profits rose to $749 million. That’s up from $482 million a year prior. Amazon has now been profitable for […]
For the first time, Pinterest is offering search inventory to advertisers. The new functionality comes courtesy Kenshoo, one of the advertising vendors in Pinterest’s marketing partner program. Advertisers can buy search ads based on impressions, clicks on promoted or buyable pins, and engagement.
Ouch. A jury in Dallas, Texas just ordered Oculus, the Facebook-owned VR company, to pay out $500 million in damages to game developer ZeniMax. In a two-year-old dispute, ZeniMax had alleged that Oculus founder Palmer Lucky and CTO John Carmack had used Zenimax’s trade secrets in the development of the Oculus Rift VR headset. While […]
Facebook has debuted a new information portal designed to let marketers compare how their ads are performing across digital, TV and print. The tool will let Facebook’s measurement partners pull info directly from Facebook, Instagram, and the Facebook Audience Network. The measurement partners can then share that info with their clients for use in cross-channel […]
WordPress.com now has a go-to media agency. Automattic, WordPress’s owner, has brought on the MDC Partners-owned Assembly to handle media buying and planning, modeling, data and analytics for the site. WordPress.com already had an in-house operation that handled online search, but had no incumbent agency of record. The site is planning a broader advertising approach […]
Snap Inc., welcome to Wall Street. The Snapchat parent reportedly plans to file its initial public offering this week. According to several media outlets, Snap is expected to choose the New York Stock Exchange for the IPO. CNBC was the first to report the news; Reuters and others later confirmed it. It usually takes about […]
New research from the World Federation of Advertisers (WFA) finds that, when it comes to programmatic buying, agency trading desks (ATDs) are still dominant. The research, based on a survey of 58 WFA member companies, found that 40% of the world’s biggest brands use the trade desk model for programmatic ad buying. Some other findings: […]
And there it is. As first reported by Recode, Snapchat-parent Snap Inc. is set to file its IPO late next week. The IPO is likely to value the company at somewhere between $20 billion and $25 billion. It generally takes about nine weeks to process an IPO filing; in other words, if all goes to […]
Cynopsis Digital strives to be apolitical, but when enough tech leaders comment on something, it merits a mention. A slew of execs from tech giants including Google, Facebook, Apple, Twitter, and Netflix have vocally condemned President Donald Trump’s move to restrict immigration from a number of Muslim-majority countries. (Some recent judicial orders have somewhat loosened […]
The media landscape is beginning to look a bit like a Russian nesting doll – companies within companies within companies. First came the Comcast/NBCU merger, then the proposed AT&T/Time Warner acquisition. Now, about a year after Charter Communications acquired Time Warner Cable, the Wall Street Journal reports that Verizon has expressed interest in acquiring Charter. […]
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