YouTube TV, the Google-owned live TV service that started rolling out earlier this month, comes equipped with unlimited cloud-based DVR storage. But as YouTube recently confirmed to the Wall Street Journal, there’s one limitation, and it could prove to rankle its ad-averse millennial target audience: Subscribers can’t fast-forward past commercials in certain popular shows. There’s […]
Amazon is taking its Film Festival Stars program to lower Manhattan. The rights-holders of any 2017 feature film selections at the Tribeca Film Festival can opt into the program. First introduced at this year’s Sundance Film Festival, the program – will grant bonuses of up to $100,000 – in addition to performance-based royalties – in […]
NBC announced a new agreement with the board that represents its independent TV affiliates. The deal paves the way for local affiliates to opt in to NBCUniversal’s distribution deals with over-the-top streaming services like DirecTV Now and YouTube TV. The goal is to make it easier for those services to gain the streaming rights to […]
Facebook announced that Instagram Stories, the photo- and short video-sharing service that it cloned from Snapchat last year, now sees more than 200 million active users per day. Here’s where things get scary if you’re Snap Inc.: As of Q4 of 2016, Snapchat saw about 158 million users a day. Not just Snapchat Stories, mind […]
Roku has inked a multi-year intellectual property agreement with TiVo. Under the deal, Roku will gain access to the patent portfolios of TiVo and its parent company, Rovi. (Rovi, which acquired TiVo last year for $1.1 billion, has long been known to boast roughly a zillion tech patents.) The device-maker will also gain access to […]
Twitter is expanding its third-party measurement partnerships by adding Moat and Integral Ad Science. The social platform already uses Nielsen Digital Ad Ratings and comScore validated Campaign Essentials (vCE).
Instagram’s assault on Snapchat is showing no let-up. The Facebook-owned social platform has now placed ephemeral photo and video messaging on the same platform as permanent messaging within Instagram Direct, its messaging platform. Instagram initially launched ephemeral messaging in November, but kept the feature in its own section. Now users will be able to use […]
Facebook is urging a judge to dismiss a class-action lawsuit from six marketers, initiated early this year, stemming from the company’s 2016 admission that it had vastly overstated the average view time spent on Facebook video ads. Facebook argues that the lawsuit shouldn’t be able to proceed since the plaintiffs – including the now-bankrupt tech […]
Facebook announced that it now has 5 million active advertisers using its platform. And that represents some very rapid growth, even for Facebook. The number was 4 million as recently as September, and 3 million as recently as March 2016. And that’s not counting Facebook’s Instagram, which earlier this year announced that it has over […]
Dailymotion has long been compared to YouTube. But, well, it isn’t YouTube – and now it looks like it won’t try to be. The video hosting site, owned by French media conglomerate Vivendi, is planning a major relaunch in June. The company certainly isn’t doing away with user-generated content, but that will no longer be […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.