Video ad network pioneer Tremor Video has sold its demand-side business to Taptica, an Israeli mobile ad platform, for $50 million. All of Tremor’s buy-side employees, led by longtime exec Lauren Wiener, will join Taptica. The divestiture will help Tremor focus on its sell-side business, which has grown about 80% to about $34 million in […]
Looks like Netflix’s comics-inspired content will soon extend beyond the Marvel universe. The streaming giant has acquired Millarworld, the comic book publishing firm behind stories and characters such as Old Man Logan, Kingsman, and Kick-Ass. One thing that’s very notable about this deal: It’s the first time in Netflix’s history that it’s acquired another company. […]
YouTube is suddenly looking a bit more like other social networks. The Google-owned video giant has added a chat feature to its iOS and Android apps, enabling users to message and share videos with their contacts. Officially called Share on YouTube, the feature can be found via YouTube’s in-app share button; previously, the button only […]
Call it an inevitable nexus of selling stuff and creating video content. Amazon is planning a home makeover show featuring YouTube stars in which retailers’ products can be purchased by viewers by clicking on them. Amazon is partnering with Kin Community to produce Overhaul, a six-episode show hosted and co-produced by Christiane Lemieux, founder of […]
The arms race that is news dissemination on smartphones is about to enter another stage, courtesy of Google. The Wall Street Journal cites sources as saying Google is developing technology – right now called Stamp – that would let publishers create visual-oriented media content like Snapchat’s Discover. The story says Google has been in discussions […]
Discovery Communications is spinning off Velocity, its automotive channel, into a new joint venture with TEN: The Enthusiast Network. The arrangement will couple the TV network with the digital and live-event businesses of TEN’s 20-plus automotive brands, including Motor Trend and Hot Rod. Discovery will have a majority controlling interest in the venture.
CNN is debuting its live ads format during the Aug. 21 solar eclipse, with Volvo rolling along for the ride. The Swedish automaker will run live ads as the cable news net endeavors to make the format available across all of its distribution points. CNN’s brand studio Courageous will have four cameras around the U.S. […]
The news on Wall Street isn’t getting any better for Snap Inc. The Snapchat parent fell over 3% in Wednesday’s trading, closing at $12.65. That’s a new low for the company’s stock, and more than 25% lower than its IPO price of $17 per share. At its height, back on March 3, Snap’s stock reached […]
Gizmodo Media Group has a new editorial director. The role goes to veteran journo and news producer Susan Banikarim; she’s previously held positions at Vocativ, The Daily Beast, and ABC News. At GMG, she’ll oversee editorial operations for eight sites: Gizmodo, Jezebel, Deadspin, Jalopnik, Lifehacker, Kotaku, The Root, and Splinter. The sites are part of […]
In its ongoing efforts to combat extremist content (and appease nervous advertisers), YouTube announced some new updates. For one, it will soon place videos that don’t technically violate its community guidelines – but have nonetheless been flagged by users for hate speech – in what YouTube is calling “a limited state.” Such videos will be […]
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