The world’s largest independent creator, Felix Kjellberg, better known as YouTube’s PewDiePie, pulled in a whopping $4 million in ad sales last year. The Wall Street Journal reports the YT celeb’s 2013 sales were mostly pure profit, but it is unsure how much of it went to channel manager Maker Studios and YT (which usually […]
DreamWorks stars Shrek and Puss in Boots now are top video bloggers for the new DreamWorksTV YouTube channel. In a partnership with AwesomenessTV, the channel will showcase original live-action series Prank My Parents, OMG, Record Setter Kids as well as animated shorts like Jimmy Blue Shorts, Public Pool, Fifi Cat Therapist, Gorillaville and Report Card. […]
Yahoo unveiled its new digital magazine, Yahoo Beauty. “The first thing you’ll notice is the stunning photos and videos, which allow you to see the stories before you read them,” Editor-in-Chief Bobbi Brown said in a blog. “We’ll also have inspiring stories from people like Palestinian journalist Rula Jebreal, American Ballet Theatre soloist Misty Copeland […]
DreamWorks Animation and Netflix announced a new original series based on the award-winning children books Dinotrux to premiere in spring 2015. The three-season series will follow hybrid dinosaur-construction characters who are set to build and battle. DreamWorks Animation debuted original Turbo FAST last year on the streaming service, and will bring King Julien, Puss in […]
Univision Digital had its most trafficked day ever during the World Cup games on Friday, with 7.9 million site visits and 7.3 million video views including live streams. The day was a 35 percent lift from Thursday’s opening match between Brazil and Croatia, with 5.8 million site hits and 4.7 million video views. The Mexico […]
Comcast confirmed that its “YouTube competitor” online video platform will launch by the end of the year. The service, to live on the X1 set-top-box, would include both user-generated content and big-budget programming. It will be available only to select users at first before it opens up to the public.
Sony announced its first original series based on the comic book with the same name, Powers. The show was originally developed for the FX network, and Sony Entertainment CEO Michael Lynton told the Wall Street Journal the production budget and quality would be similar to programs on HBO and Showtime. The series will follow two […]
A year after an admitted racial slur caused her fall from grace and the loss of numerous sponsorships, not to mention her Food Network show, Southern cuisine queen Paula Deen is cooking up a new subscription-based digital destination, called the Paula Deen Network, launching in September. “Guess who’s going digital, y’all!” Deen said. “I’m so […]
The Weather Company will soon be the first media company to connect with Twitter’s ad network by connecting the WeatherFX to “weather trigger” Promoted Tweets. “We know how closely weather and social go hand-in-hand, and weather is one of the top subjects people tweet about,” The Weather Company Chief Global Revenue Officer Curt Hecht told […]
“Our mission was to dissolve sweeping generalizations around the millennial audience into actionable insights for marketers and media strategists,” Katz added. “We ran with the hypothesis that social media’s revolution is over, and as the dust settles, how does it all work? In addition to a fresh perspective on the generation’s culture, Road to Truth provided us with 7 New Rules, or tweaks in media strategy and marketing that can extract value from the millennial audience.”
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