Former Maker Studios CEO Danny Zappin raised $25 million from ex-Maker execs and talent to create a new digital venture called Zealot Networks. Variety reports that Zappin and investors are providing few details, other than that the studio will focus on a strategy that “empowers creative entrepreneurs and talent, delivering multiplatform revenue, distribution and growth […]
YouTube presented its first-ever live comedy improv festival over the weekend, called Off the Top, hosted by Epic Rap Battles of History’s EpicLLOYD (Lloyd Ahlquist). The event showcased three modes of improv: Pain-prov, or MTV’s Jackass meets ad-libbing; extemporaneous rap battles; and games with actors in London and Tokyo YT studios. Google asked users to […]
Collective Digital Studio added a slew of new YouTube celebs to its roster. The lineup includes comedian Lilly Singh (or Superwoman), firearms and explosives expert FPS Russia, comedian and Camp Takota star Mamrie Hart, beauty expert Lauren Curtis, Cyanide & Happiness creators ExplosmEntertainment, songwriter and singer Madilyn Bailey and prankster Sam Pepper. Overall, the talent […]
Sharknado took over Twitter once again with SyFy’s sequel The Second One when it premiered this past Wednesday. According to Nielsen, 5.5 million people saw at least one of the 581,000 tweets about the latest Sharknado installment, and more than 188,000 unique users sent out related tweets that were seen 67.2 million times. Measurement platform […]
British TV network ITV launched its own multi-channel network in a partnership with YouTube that was initially forged in April. The new digital network will consist of 18 channels and will include web companion series for TV shows such as I’m A Celebrity Get Me Out Of Here and This Morning. Additionally, Vine star and […]
Netflix is speeding up its streaming service, thanks to a deal made with AT+T yesterday. “We reached an interconnect agreement with Netflix in May and since then have been working together to provision additional interconnect capacity to improve the viewing experience for our mutual subscribers,” an AT&T spokeswoman said in a statement to Mashable. “We’re […]
Move over, Darth Vader, Shakira’s spot for Activia just became the most shared ad of all time. The “La La La (Brazil 2014)” World Cup themed spot passed 5,375,756 shares, taking the previous titleholder’s place, VW’s 2011 “The Force” spot that premiered at the Super Bowl with 5,372,945 shares. “Music videos are by far the […]
Twitter reported $312.2 million Q2 earnings yesterday, 81 percent of which came from mobile ad revenue – a big jump over the $283 million predicted by analysts. The social network also reached 271 million users as of June 30, which is a 6.3 percent increase from last year.
5 MINUTES WITH… Cynopsis sat down with LiveRail Senior Vice President, Client Services Vijay Balan to discuss digital advertising from standardization to mobile ads. He will participate in next week’s Cynopsis Digital’s Video Forum in San Francisco on Aug. 6 as part of The Million Dollar Question: How to Advertise and Monetize panel. Join us […]
Hulu snagged the streaming rights to the latest WGN America drama Manhattan. As of next week, new episodes will be available to Hulu Plus subscribers the day after airing on WGN, with the entire 13-ep season accessible after the TV finale. Those using the free version of Hulu will be able to watch the five […]
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