The executives behind Camp Takota and YouTube’s Fine Bros. formed Supergravity Pictures, a film studio specializing in full-length features and premium specials starring YT and digital celebs. Supergravity started shooting its first project, The Chosen, with YT creator Kian Lawley (2.8 million subscribers), Elizabeth Keener and Dayna Devon. Fine Bros. manager and producing partner Max […]
The Interactive Advertising Bureau launched the Digital Video Center of Excellence, a research and development arm focusing on digital video with Hulu’s Senior Vice President of Ad Sales Peter Naylor as Chairman. The group will produce research projects, digital-video advertising case studies, technical standards, creative showcases and best-practice guidelines. “Digital video is only in its […]
Hulu announced the cast of the second season of its Emmy-nominated original series about sport mascots, Behind the Mask. New episodes will include spotlights on the San Francisco Giants mascot, the show’s first female mascot performer from Gilbert Arizona High School, and Tux, from minor league hockey team Wilkes-Barre/Scranton Penguins. BTM will hit Hulu in […]
Google partnered with The Walt Disney Studios to bring the Disney, Pixar and Marvel digital movie collections to Android device owners through the Disney Movies Anywhere app. Google Play consumers can buy more than 400 available films and watch through the app, website and Google Play movies.
Sony Pictures Animation and animator Fred Seibert (The Powerpuff Girls) will launch Go! Cartoons, a new digital platform focused on animated shorts. In the deal, Sony will fund 12 animated shorts, each five minutes long, which debut every month on the Cartoon Hangover YouTube channel as part of Seibert’s Channel Frederator Network (1.3 million subs). […]
StyleHaul CEO Stephanie Horbaczewski confirmed RTL Group has acquired the MCN for $107 million. StyleHaul received multiple offers dating back to when Disney acquired Maker Studios in April, Horaczewski told The Hollywood Reporter. “The acquisition is a smart move for an international company like RTL Group, not just because StyleHaul is one of the largest […]
Fullscreen is partnering with Oxygen to promote the new reality series Fix My Choir, to connect the show’s star mentors Michelle Williams and Deitrick Haddon with YouTube celebs Tyler Ward (1.7 million subs) and Fresh Big Mouf (12,000 subs) to cover a hit pop song in a music video. Fresh Big Mouf, known for his […]
YouTube creator Jack Harries (JacksGap channel), Snapchat star Casey Neistat and producers Ian Sander and Kim Moses (CBS’ Ghost Whisperer) will work with Marriott International to create content for its 18 brands. In a move to attract younger travelers, Mariott launched Marriott Content Studio and released the first project from the entertainment arm on Friday, […]
Fandango is partnering with NBCU sister property Access Hollywood to air episodes of its show, Frontrunners. “One of the main reasons I joined Fandango was the potential to work across many divisions of NBCU,” Fandango Chief Correspondent Dave Karger told Cynopsis. “Frontrunners is a very different kind of celebrity interview show and I’m thrilled that […]
MTV will premiere its first original YouTube channel, MTV Braless, on Nov. 4. The channel will be hosted by YT celeb Laci Green, known for her channel Sex+, which boasts more than 1.1 million subscribers. A new ep will be released every week for 12 weeks.
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