Mystery no more: Nielsen will begin measuring subscription web streaming services like Netflix and Amazon Price, according to the Wall Street Journal. Both platforms have kept ratings under wraps, but Nielsen plans to identify viewership, but will not include streaming on mobile devices at first. The data will be provided to clients, media companies like […]
Facebook is expected to present at the 2015 Digital Content Newfronts, according to Adweek. Founding partners AOL, DigitasLBi, Yahoo, Microsoft, Hulu and YouTube formed the consortium 2+ years ago in order to sell their wares to advertisers; Pure play and traditional publishers such as Vice, CNE, and Maker Studios have since climbed aboard. Facebook has […]
Hulu picked up a new comedy series from Amy Poehler, Dave Becky (Louie) and Julie Klausner starring Billy on the Street’s head writer Klausner and Billy Eichner. Difficult People revolves around two best friends in New York whose irreverent behavior often lands themselves in awkward situations. Hulu has already ordered half-hour comedy Casual from Jason […]
Community has named two more cast members: Martin Mull (Dads) and Lesley Ann Warren (In Plain Sight). The two will play Britta’s parents and will be introduced in the second episode. The new season will hit Yahoo Screen in winter 2015.
International streaming service DramaFever launched DramaFever Minis, a series of several ten-minute episodes, which will debut daily. Beginning this week is Love Cells, which hit ten million views in Asia. Next to roll out are Doll House and After School: Lucky or Not Season 2.
Facebook announced in a blog post Friday that it will reduce the number of organic brand posts in users’ newsfeeds in January, if they “feel too promotional,” according to specific criteria: 1. Posts that only push people to buy a product or download an app. 2. Posts that push people to enter promotions and sweepstakes […]
Conde Nast Entertainment signed YouTube celeb Kandee Johnson (2.4 million subscribers) as its lead beauty contributor. CNE will be in charge of her ad sales and will seek out branded content opportunities for Johnson as well, including multiple series on CNE’s The Scene platform. She was featured in CNE series Beauty ReCovered for Glamour earlier […]
Sony’s cloud-based TV service will soft launch this month. Called PlayStation Vue, it will offer live TV and on-demand content from 75 networks such as Viacom, CBS, Fox, and NBCUniversal. Pricing was not disclosed, but users will need a PS3 or PS4 console for access. Sony Computer Entertainment Group President and CEO Andrew House said […]
Toymaker Hasbro is in talks to buy DreamWorks Animation, according to The New York Times. Although no price has been determined, DWA CEO Jeffrey Katzenberg is looking for more than $30 a share for the sale to Hasbro, a premium well above DWA’s current stock price of $22.37 a share. Hasbro and DWA have collaborated […]
Just one day after announcing a deal with rights agency Merlin, YouTube unveiled Music Key, its ad-free subscription service. Music Key is available for free on an invite-only basis for the “biggest music fans” for six months, and will then cost $7.99 per month. The price will eventually rise to $9.99, and will include a […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.