At the IAB Mobile Marketplace conference yesterday, the International Advertising Bureau released the Video Addendum to MRAID. The addendum standardizes support for video within MRAID (Mobile Rich Ad interface Definition) ads, while expanding VPAID, or the Video Player Ad interface Definition. “Simply figuring out how to start playing an ad in this hybrid scenariohow the […]
The WWE is putting Facebook in the ring as its exclusive social network hub for fans of WrestleMania. Per the deal, WWE will provide match highlights, interviews, behind-the-scenes commentary and training videos as well as encourage fans to tune-in to its platform on FB. The social net has a non-exclusive deal with the NFL that […]
5 MINUTES WITH… Maker Studio’s Jason Krebs Cynopsis asked Maker Studio Head of Sales Jason Krebs to discuss the current state of digital advertising, from auto-play video to the digital ad budgets. Here’s what he had to say, which is just a sliver of the larger discussion he’ll participate in next month at the Cynopsis […]
Food Network celeb Duff Goldman (Ace of Cakes) has cooked up a YouTube channel with Collective Digital Studio focusing on food and desserts. The venture starts with two to three weekly shows, including one in which Goldman creates his signature, customized cakes for YouTube’s biggest stars, as well as how-to videos, snack hacks, pranks and […]
Twitter officially launched its recently-acquired broadcast-streaming app Periscope yesterday. A direct competitor to Meerkat, the app that blew up at SXSW, Periscope boasts a few key differences: live broadcasts are archived, the broadcast upload and live audience syncs faster and it has the ability to line up a shot before broadcasting. As previously reported, Meerkat […]
At F8 yesterday, the Facebook developer conference held in San Francisco over the last two days, it was announced that the social network’s Messenger app is introducing a platform for developers to create apps. At the moment, more than 40 integrated apps such as those from ESPN, The Weather Channel and JJ Abrams’ Bad Robot […]
Video ad tech company Unruly launched Unruly ShareRank, which uses 1.3 trillion tracked views over 250,000 consumer data points to target those consumers most likely to experience a strong connection to a specific video. “Consumers who are more emotionally engaged with a branded video are more likely to share it, more likely to remember the […]
Vessel, the new video venture from former Hulu CEO Jason Kilar, officially launched to the public yesterday. The platform is available in a free version that provides clips but can also be found on other video sites; a paid service for a $2.99/month price tag gives a three-day window to see vids before they […]
AwesomenessTV and Film 360 partnered to produce Shovel Buddies, a film written by Jason Hellerman that was number eight on the 2013 Blacklist (aka the roster of the best unproduced Hollywood screenplays). The movie follows four teenagers in 24 hours who try to complete a bucket list left to them by a friend who passed […]
Netflix added Chris Tucker to its comedy line-up in a deal that snags exclusive rights to his first full-length stand-up special. Chris Tucker Live will be available in all Netflix streaming territories as of July 10; Tucker joins Aziz Ansari, Nick Offerman, Bill Burr and Chelsea Peretti, all of whom have Netflix deals.
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