Tumblr’s turning to its own community for new Q+A series Answer Time. Two days prior to the show, Tumblr will invite high-profile creators to open their Tumblrs’ built-in “Ask Boxes,” so users can submit questions for their live Q+A session. Answers are re-bloggable across Tumblr and shareable on all networks. The program will kick off […]
Grammy-nominated musician Jack Antonoff will make his digital debut in Thank You and Sorry on June 16. The docu-series will follow Antonoff as he tours the world with his band The Bleachers, ponders life’s questions and encounters characters along the way. Produced by Above Average, Thank You and Sorry will premiere exclusively for free on […]
Crackle will collaborate with SaaS analytics company Moat and Freewheel to track viewable ad measurement across its connected TV (or OTT) service. “The 380 percent growth of [connected TV] viewership year over year is evidence that consumers still enjoy the ‘Living Room’ experience,” said Amy Pisano, Freewheel’s Vice President of Enterprise Solutions. “This is good […]
Showtime is taking a page from HBO and launching an a la carte streaming service in mid-July without a cable subscription. The service will kick off through a partnership with Apple, and be available for $10.00 a month. It will coincide with the premieres of the new seasons of Ray Donovan and Masters of Sex […]
Although three-quarters of senior marketers will shift more of their online video ad budget to programmatic over the next 12 months, more than half of marketers surveyed by ad tech company Unruly in the Unruly Programmatic Video Pulse Survey rated their programmatic video knowledge as “average”, “poor” or “very poor.” Scared yet? Here are some […]
Expect more Arrested Development on Netflix sooner rather than later, producer Brian Grazer announced yesterday. On the Adam Carolla Show podcast, Grazer said that everyone at Fox is on board and production is slated to begin Jan. 1; 17 new episodes will be released in mid-2016.
Instagram finally unveiled its advertising shop, starting with Shop Now ad buttons and other messages that link to third party sites. In addition, the photo-sharing app has a new API software platform, which allows marketers to track and measure campaigns from Facebook technology (FB owns the app). Instagram has 300+ million users.
YouTube celeb Kian Lawley (16 million video views) and singer Bella Thorne (My Own Worst Enemy) joined AwesomenessTV and Film 360’s upcoming feature film Shovel Buddies. The film also stars Alex Neustaedter, Anton Starkman and James C. Burns; Simon Atkinson and Adam Townley (Indoor) will direct. Shovel Buddies is the second AwesomenessTV feature film, with […]
Yesterday, Fusion presented the international premiere of documentary Silent River exclusively on Snapchat Discover. Produced by Steve Fisher, the doc follows a woman as she tries to save one of the most contaminated rivers in Mexico. In addition, Fusion will release an in-depth report on Fusion.net that examines other factors related to the polluted river.
Snapchat raised a whopping $537 million, a filing reported on Friday. The disappearing-message app is now worth $16 billion (CNBC), with $800 million in prior funding from Alibaba, Fidelity, York Capital, Glade Brook Capital and other investors. At the Re/Code conference on Tuesday, Snapchat CEO Evan Spiegel said the company won’t sell but will instead […]
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