Sex education activist and YouTube celeb Laci Green (1.3 million subscribers) returned to MTV (other) for a third, 13-episode season of Braless, live on MTV’s short-form digital content studio platform. The previous seasons racked up more than 4.9 million YT views and tackled issues such as, “Why is Zero a Size Tho?” “Should All Bathrooms […]
AwesomenessTV and home brand PBTeen will produce an original six-episode DIY series titled Revved Up Rooms, with YouTuber Meg DeAngelis (aka MayBaby). The first ep will debut on AwesomenessTV, on July 15 at 5p PT, with consecutive shows airing at the same time weekly. “I felt like I was living in my dream house! […]
Social media analytics firm Unruly released the Top Social Video Brands in June 2015 and the results are: 1) Purina: 2,673,481 shares; notable campaign This Man Found His Soulmate In A Puppy And It’s Adorable with 2,673,481; did not place in top 100 last month. 2) Playstation: 624,781 shares; notable campaign was Final Fantasy VII […]
Microsoft is significantly scaling back on its Nokia unit, acquired just 14 months ago, with another major round of layoffs. The Seattle area based company will cut 7,800 jobs to write off $7.6 billion, nearly all the value of its Nokia phone business. “I am committed to our first-party devices including phones,” CEO Satya Nadella […]
European media company ProSiebenSat.1 is working to build a new multi-channel network through the merger of Studio71 and Collective Digital Studio. The new MCN will be called Collective Studio71 (CS71), and ProSiebenSat.1 will invest $83 million into the project at a valuation of $240 million Christof Wahl (Chair), Sebastian Weil and Ronald Horstman (ProSiebenSat.1), as […]
You better believe it: 25-year-old Felix Kjellberg, known to fans as PewDiePie, earned $7 million last year. The gamer and top YouTuber (37 million subscribers) records himself playing video games, with his latest vid garnering 1.5 million views in 18 hours. In July 2014, he confirmed to a Reddit audience that he took home approximately […]
Among the crowd at year 6 of VidCon will be Katie Couric; the event is held at the Anaheim Convention Center from July 23-25. At the mega online video gathering, Couric will interview BuzzFeed Motion Pictures President Ze Frank onstage July 23. The convention consists of two sections: the industry track, expected to attract 2,000 […]
British TV streaming service Acorn acquired the Electronic-sell-through (EST) and DVD rights in North America to AMC’s Humans. Produced by Kudos (Broadchurch) and co-commissioned by the UK’s Channel 4 and AMC, Humans stars Oscar-winner William Hurt and debuted in the U.S. on June 28. Acorn will distribute episodes on Mondays for download on iTunes, Amazon […]
At the San Diego Comic-Con yesterday, geek pop-culture platform Moviepilot and Entertainment Weekly announced a partnership to present co-branded video content with talent and influencers. Moviepilot and fan correspondents will join EW writers and editors at the EW Comic-Con Studio at San Diego’s Hard Rock Hotel, where participating Comic-Con talent will drop by for video […]
Endemol Beyond and Michelle Phan’s ICON Network signed a content deal with CutePolish, YouTube’s top nail art channel, which has more than 2.4 million subscribers and is about to hit 300 million lifetime views. Creator Sandi Crystal Ball has already partnered with major brands such as Disney, Nintendo, and Sephora.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.