YouTube expanded its music catalogue, adding more than 1,000 new, royalty-free tracks for its YouTube Audio Library. The top five most popular tracks used by creators from the collection include “The Creek” and “Mr. Pink” by Topher Mohr and Alex Elena, “Good Starts” and “Sound Off” by Jingle Punks and “Dub Zap” by Gunnar Olsen. […]
Twitter has made its mobile ad network available to a wider group of marketers and is introducing new ad formats including video, the Wall Street Journal reports. A select group were granted access to its network last year, but now all advertisers that have dedicated account managers at Twitter will be able to use […]
Anthony Michael Hall is no stranger to satirical comedy – in the mid-‘80s, he became the youngest cast member of all time on Saturday Night Live at the age of 17. Thirty years later, he’s joining Brad Pitt as part of the cast of War Machine, the upcoming satire from Netflix.
Google is opening a YouTube Space to help creators in Mumbai produce higher-quality videos, showing just how important India is to the technology giant. This is the seventh such space – the first launched in Los Angeles in 2012, followed by locations in London, Tokyo, New York, Sao Paulo, and Berlin. The Mumbai space […]
Digital advertising cost presidential candidates $159 million in 2012, but this time around, far more dollars will be spent in the digital realm, reports the International Business Times. According to Borrell Associates, it is expected that more than $1 billion will be spent on digital advertising in this presidential election cycle on “spots that […]
Comcast’s NBCU is putting $200 million into BuzzFeed as the pair explore strategic partnerships across both organizations in the coming months. “Buzzfeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways,” said NBCU CEO Steve Burke. NBCU has been spreading its money […]
George Takei, who starred as Mr. Sulu on the original Star Trek, is coming to Broadway in November in a musical, Allegiances,”based on his childhood experiences. It will also star Lea Salonga and Telly Leung. To help market the show, Takei appears in a new web series, Trek to Broadway, which chronicles the […]
Major League Baseball is working on a deal with Fox, which holds the local media rights to 15 MLB teams, to allow authenticated local streaming of live games, reports Sports Business Journal. Streaming has been a subject of conversation between the two entities for years; only one team, the Toronto Blue Jays, currently streams games […]
Global streaming giant Netflix is teaming with actor-filmmaker Christopher Guest to release his next film, Mascots, next year. The mockumentary format that Guest is famous for will this time focus on the men and women competing in the 8th World Mascot Association championships, part of Netflix’s ongoing efforts to be a stronger player in […]
Apple is reportedly waiting until 2016 to launch an Internet TV service. The word on the street had been a new service would be introduced in September, but it appears that goal won’t be met, thanks in part to a dearth of content deals.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.