Let the digital bundling begin. Amazon has rolled out its new Streaming Partners Platform, an initiative aimed at incorporating other companies’ streaming services into the Amazon streaming package. Among the initial partners (more than 20 to begin with) are Showtime, Starz, and SundanceNow. Users can add the new subscription services through the Amazon video app […]
Is Twitter’s Vine service losing steam? Video analytics company Tubular Labs took a look at the social video posts from 40 major brands across Vine, Facebook, YouTube and Instagram between September and November. Tubular found that only 4% of branded content went to Vine. Tyler Hissey, Senior Digital Strategist at Hill Holliday told Adweek […]
Creativity doesn’t always mean survival. Facebook’s Creative Labs unit has been shut down, and all of its projects discontinued. Those include Slingshot (a Snapchat competitor focused on time-limited messaging), as well as video-sharing app Riff and group chatting app Rooms. CNET notes that all three apps have been pulled from app stores.
That’s not all from Go90. The MCN Endemol Beyond announced that it will debut Culture Chic, a new travel and lifestyle series starring fashion blogger and YouTuber Sonya Esman, on Verizon’s mobile service. And there’s more from Endemol: On December 5, the company debuted season 2 of Pretty Little Pranksters, its beauty-themed prank series, on […]
Penrose Studios: VR innovators to keep an eye on. The company, founded by former Oculus exec Eugene Chung, will premiere The Rose and I, its new animated VR short, at the Sundance Film Festival next year. (In total, the fest’s New Frontier program will feature 30 VR experiences.) The company has also released a […]
YouTube Red, YouTube’s recently launched subscription service, has already announced a handful of digital series set to roll out early next year. But in the long run, will those be enough to get users to pay-and keep paying-the $9.99 a month subscription fee? YouTube may not think so. The Wall Street Journal reports that […]
Watch out, Periscope. While Facebook made live-streaming features available to certain celebrities earlier this year, now the company is turning its sights to the teeming masses. Facebook is beginning a rollout that will eventually allow all users to broadcast live video to followers and friends. The feature has initially been made available to a select […]
AOL and A&E have joined together in programmatic union. As part of a wide-ranging deal, A+E will be able to license ONE By AOL (AOL’s programmatic ad platform) to create its own private exchange marketplace. “[They’ll be] inviting their own partners into their own closed ecosystem,” AOL Publisher Platforms President Tim Mahlman explained to Adweek. […]
Be advised, this is all unconfirmed and, for the most part, anonymously sourced. Still, if anything comes of it, it’s huge. Multiple media outlets (the first of them being the Wall Street Journal) have reported that Yahoo’s board will hold a series of meetings this week to decide whether or not to sell off […]
A long time ago in a galaxy far far away? This is all starting to seem pretty futuristic. Ahead of the the December 18 premiere of Star Wars: The Force Awakens, the official Star Wars app has launched Jakku Spy, a new virtual reality experience for Google Cardboard. Developed by Lucasfilm’s ILMxLAB studio along with […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.