A giant thank you to everyone who entered, judged, attended and presented at the third annual Cynopsis Sports Media Awards Breakfast on Thursday, April 17 at the Yale Club in NYC. A special thank you to Bonnie Bernstein, VP of Content & Brand Development and Host for Campus Insiders for co-hosting the program.
An additional thank you not only to all of our judges as well as our presenters: Rick Hendrick, founder of Hendrick Motorsports; NBA TV, CBS and Turner Sports analyst Greg Anthony; NBC Sports’ Premier League host Rebecca Lowe; 120 Sports host Michael Kim; Matt Yallof, co-host of MLB Network’s The Rundown; and FOX Sports’ Kenny Albert.
Also, we honored three executives who have changed the way their sports entities connect with fans around the country. Brian France, CEO & Chairman of NASCAR received the Vision Award as Sports Executive of the Year. Christina Miller, NBA Digital’s SVP & GM for Turner Sports received the Navigator Award as the Sports Network Executive of the Year, and Mark Lazarus, Chairman of the NBC Sports Group received this year’s Legacy Award.
The awards honored outstanding work in the sports media industry over the past year and had categories that included television series, radio and live events as well as digital and marketing campaigns.
Thank You to our 2014 Sponsor
2014 Winners & Honorable Mentions List
B2B Program
Winner: NASCAR – NASCAR Fuel for Business
Award Description: NASCAR Fuel For Business Council allows NASCAR’s official partners to meet quarterly at NASCAR-hosted events to buy and sell products from one another. In the business-to-business environment facilitated by NASCAR, official partners not only buy and sell products, but also learn from one another how to best benefit from their partnership with NASCAR.
Honorable Mentions:
Bloomberg Sports LLC – Bloomberg Sports
Ogilvy & CDW – Winning on the Road
Brand Activation at Live Events
Winner: MELT – Coke Zero Section Zero
Award Description: The strategy for Section Zero was to focus on males 18-24, who are “uber” sports fans and want to enjoy everything about game day. MELT would bring these fans to the best seat in the house and create content that makes Section Zero an integral part of the broadcast. Section Zero would work in conjunction with the College GameDay set to give the ultimate fans of each campus a leverage. The two stages would compliment each other and work together to enhance the overall broadcast.
Honorable Mentions:
A&E Network – Duck Dynasty at the Daytona 500
Big Ten Network (BTN) – BTN Big 10K
Havas Media – Sears Shooting Stars
NASCAR – NASCAR After The Lap Sponsored by Ford and Coca-Cola
NBC Sports Group – NBC Sports Group’s Sunday Night Football Bus
NFL Network – Leon Sandcastle Campaign
The Coca-Cola Company – Coca-Cola North America 2014 NCAA Final Four Activation
Brand Extensions/Licensing
Winner: ESPN: College Football Consumer Products – ESPN College Football Licensing Program
Award Description: Overall, in 2013 the ESPN College Football programs were found in 1200 stores nationwide and consisted of nearly 100K units sold, which generated approximately $2 Million in retail sales. Most notably, the units sold for the College GameDay program grew 198% year over year and the Sporting Goods business for the SEC on ESPN program grew 36% year over year
Honorable Mentions:
NASCAR – Touch by Alyssa Milano
NBC Sports Agency – 2013 Stanley Cupcakes
Digital Executive
Winner: FOX Sports – Pete Vlastelica
Award Description: Pete Vlastelica was named Senior Vice President, Digital for FOX Sports in January 2013. Vlastelica oversees content, product strategy, and operations for FOX Sports Digital, including FOXSports.com, Yardbarker, and WhatIfSports.com.
Honorable Mentions:
ESPN – John Kosner
NBC Sports Group – Rick Cordella
Network A / Bedrocket – Brian Bedol
Pac-12 Networks – David Aufhauser
PlayOn! Sports – David Rudolph
USA TODAY Sports Media Group – Dave Morgan
Documentary Series
Winner: MLB Productions & FOX Sports – Being: Mariano
Award Description: A man of deep religious conviction, Rivera was a ferocious competitor who always respected the game. A nurturing teammate, he freely offered guidance to young pitchers hoping to attain a fraction of his consistency and success, awestruck by his staggering career statistics: 19-years, all with the New York Yankees; 13-time All-Star; seven World Series, winning five; 652 career saves, with another 42 in postseason play.
Winner: Universal Sports Network – Rugby Rising
Award Description: USA Rugby Rising is a compelling look at the daily challenges and triumphs of the entire team as they prepare for some of the biggest challenges of their career.
Honorable Mentions:
Big Ten Network (BTN) – The Journey: Big Ten Basketball 2013
FOX Sports – BEING: Mike Tyson
FOX Sports – BEING: The Finest
Pac-12 Networks – The Drive: Pac-12 Football
Documentary Special
Winner: ESPN – Carry On
Award Description: This documentary tells the story of what happened after cameras were done filming two high school wrestlers from Cleveland and how each helped the other overcome adversity on and off the mat and how their story carried on.
Honorable Mentions:
Big Ten Network (BTN) – Tiebreaker
CBS Sports – LT: The Life & Times
ESPN – The Lady Jags: Losing to Win
NBC Sports Group – Costas Tonight – “No Day For Games: The Cowboys and JFK”
NBC Sports Group/St. Sophia Productions – The Good Son, The Life of Ray “Boom Boom” Mancini
Turner Sports – The Blind Sisters
Fantasy game
Winner: MLB Advanced Media – MLB.com Beat The Streak
Award Description: Beat The Streak saw its most prolific season in 2013 with 34 million picks being made (+36% YOY) and more than 60% of those being made from the iPhone and Android mobile applications.
Honorable Mentions:
CBSSports.com – CBSSports.com Fantasy Football
ESPN – ESPN Fantasy Football
Golf Channel – Golf Channel Fantasy Challenge
NFL Media – NFL.com Fantasy
Turner Sports – NCAA March Madness Bracket Challenge
Integrated Campaign for Brands
Winner: OMD – State Farm (NBA) & State Farm (NFL)
Award Description: In 2013, State Farm’s NBA campaign delivered a 26.5% growth in purchase consideration and a 9.7% growth in purchase intent among Passive Basketball Fans. In 2013, State Farm’s NFL campaign delivered a 6.5% increase in brand satisfaction amongst Relationship Seeker Football Fans.
Honorable Mentions:
Anheuser-Busch – Bud Light Celebrates NFL Superstitions with Fan-Centric Campaign
Atlanta Falcons – Atlanta Falcons Rise Up
Campbell Soup Company – Campbell’s Chunky 2013-14 Mama’s Boy Campaign
FedEx – FedEx Golf Club Shipping – The Ultimate Caddy
Ogilvy & CDW – Winning on the Road
Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Grid Iron to IRONMAN
Integrated Campaign for Networks
Winner: NFL Network – Leon Sandcastle Campaign
Award Description: Over 384,000 social media comments kept Sandcastle buzzing far beyond the 60-second spot. First-round coverage of the 2013 NFL Draft on ESPN and NFL Network drew a combined total viewership of 20.0 million viewers.
Honorable Mentions:
Big Ten Network (BTN) – BTN2Go Mini-Mascots
Big Ten Network (BTN) – TIEBREAKER: Cast Your Vote
Comcast Cable – 2013 NFL Honors Awards Show Partnership
ESPN – Basketball Capitals presented by Turkish Airlines
NBC Sports Agency – Premier League 2013
Perry Ellis International, Inc. – PGA TOUR Apparel “Win a Day with Jason Dufner” Campaign
Live Coverage of Sporting Event (National)
Winner: Turner Sports – 2013 NBA Playoffs
Award Description: TNT aired the top five highest-rated and most-viewed 2013 NBA Playoff games to date and eight of the top 10 across broadcast and cable.
Honorable Mentions:
CBS Sports – The Masters
Discovery Channel – Skywire Live with Nik Wallenda
FOX Sports – World Series Game 6 on FOX
IMG Productions – 2013 ING New York City Marathon
NBC Sports Group – Sunday Night Football – Peyton Manning’s Return to Indy
Telemundo Media – Rumbo al Mundial: Costa Rica vs. Mexico (aired on October 15, 2013)
Live Coverage of Sporting Event (Regional/Local)
Winner: IMG Productions – 2013 ING New York City Marathon
Award Description: Over the course of a year leading up to this year’s marathon, IMG produced approximately 11 short features to implement throughout the five-hour telecast to complement the live race coverage.
Honorable Mentions:
Canadian Broadcasting Corporation – Hockey Night In Canada Stanley Cup Final – Game 6
FOX Sports South – Atlanta Braves vs. Chicago Cubs (April 6, 2013)
FOX Sports South – SEC College Football “Kentucky @ South Carolina” – 10/5/2013
YES Network – Mariano Rivera’s Last Game at Yankee Stadium
Live Stream Presentation
Winner: CBSSports.com – Super Bowl on CBSSports.com
Award Description: The live stream attracted 3 million unique viewers, up 43% from Super Bowl XLVI. Viewers generated nearly 10 million live video streams, up more than 100% from 2012, resulting in a record 114.4 million minutes streamed, up 46% over 2012.
Honorable Mentions:
AT&T – AT&T U-verse 2013 Interactive Masters Application
MLB Advanced Media – MLB.TV
NBC Sports Group – NBC Sports Live Extra – Sunday Night Football: Peyton Manning’s Return to Indy
Turner Sports – 2013 NCAA March Madness Live
Turner Sports – PGA Championship LIVE
Univision Deportes – 2014 FIFA WORLD CUP QUALIFIERS – New Zealand vs. Mexico
Marketer
Winner: The Coca-Cola Company – Sharon Byers
Award Description: Sharon’s current position, Senior Vice President of Sports, Entertainment and Community Marketing for the Coca-Cola North American Business Unit, includes the development of national marketing programs across the portfolio of brands for the Company’s premier partnerships with Boys and Girls Club of America, USO, American Idol, NASCAR, NCAA, Olympics, top Colleges and Universities, ESPN College Gameday and many others.
Honorable Mentions:
CSE – Adam Zimmerman
NBC Sports Group – John Miller
NFL – Mark Waller
NHL – Brian Jennings
Marketing Campaign for Brands
Winner: FedEx – FedEx Golf Club Shipping – The Ultimate Caddy
Award Description: For the first time in the PGA Tour sponsorship history, they had a campaign that solved a real customer problem and drove business results – as evidenced by the impressive upswing in sales through both the FedEx Office and Shipping channels.
Honorable Mentions:
Ogilvy & CDW – Winning on the Road
Orion Entertainment – RAM Trucks Drive to the Outdoors
Packaged Sports & Entertainment – EA SPORTS MADDEN NFL 25 GMC TEST DRIVE
Packaged Sports & Entertainment – EA SPORTS Madden NFL 25 Pepsi Max /Madden Legends Sweepstakes
The Coca-Cola Company – Coke Zero 2014 ESPN College GameDay Program
US Olympic Committee – US Olympic Committee’s Road To Sochi Tour
Marketing Campaign for Networks
Winner: NBC Sports Agency – 2013 Formula 1
Award Description: Coverage of the 2013 F1 season on NBC/NBCSN/CNBC was up +15% from the property’s reach in its final season on FOX/SPEED.
Honorable Mentions:
ESPN Creative Works – Cheez-It “AmaZingZ Fan Zone”
NBC Sports Agency – 2013 Wednesday Night Rivalry
NBC Sports Agency – Sochi Winter Olympics
NBCUniversal – Barclays Premier League Affiliate Marketing Launch and Continuity Campaign
NFL Network – Leon Sandcastle Campaign
Turner Sports – 2013 NCAA March Madness Live
Marketing Initiative
Winner: Big Ten Network (BTN) – BTN2Go Mini-Mascots
Award Description: During the 2013 Big Ten football season (August-December), BTN2Go recorded 370,176 downloads—a 22.84% increase over the same timeframe from 2012. Similar success could be seen across all devices as iPhone/iPad downloads increased 22.52% during the 2013 season and Android downloads increased 23.27%.
Honorable Mentions:
FOX Deportes – Almost Human UFC
FOX Deportes – Sleepy Hollow Champions League
NBC Sports Agency – An American Coach in London
NBC Sports Group – Stanley Cup Cupcakes
Mobile App – Live Streaming
Winner: Turner Sports – PGA Championship LIVE
Award Description: PGA.com, managed by Turner Sports, offered extensive coverage of the event including live streaming via PGA Championship LIVE, an award–winning digital franchise with multiple live video streams that allowed fans to follow marquee groups and par–3 coverage.
Honorable Mentions:
MLB Advanced Media – MLB.com At Bat
NASCAR Digital Media – NASCAR RACEVIEW MOBILE ’13
NBC Sports Group – NBC Sports Live Extra
NeuLion & Big Ten Network (BTN) – BTN2Go
NFL Media – NFL Mobile from Verizon
The NFHS Network – The NFHS Network iPhone and Android Apps
Turner Sports – 2013 NCAA March Madness Live
EVS – Sporting Innovation’s Uphoria
Mobile App – News/Entertainment
Winner: Golf Channel – Golf Channel Academy App
Award Description: The app also features the SwingFix technology that allows users to capture their swing and use advanced mark-up tools to identify areas for improvement. As well, users are offered the chance to take lessons from SwingFix professional instructors directly from their iOS devices.
Honorable Mentions:
ESPN – ESPN SportsCenter App
MLB Advanced Media – MLB.com At The Ballpark
Spike TV – Bellator App
Sporting News Media – Sporting News Universal iOS app 3.0
theScore, Inc. – theScore
Turner Sports – Bleacher Report Team Stream
Network Sports Branding Campaign
Winner: ONE World Sports – ONE World Sports Network Branding
Award Description: ONE World Sports redefined its network positioning, targeting and content strategy to appeal to mainstream sports fans. With a limited budget, the network sought to create a new brand reflecting the repositioning from its previously narrowly targeted Asian channel to a contemporary sports network that resonates with millennials.
Honorable Mentions:
NBC Sports Agency – Premier League 2013
NBC Sports Group – Wednesday Night Rivalry
NFL Network – Leon Sandcastle Campaign
ONE World Sports – ONE World Sports Network Branding
Turner Sports – NBA Opening Night: Justin Timberlake “Take Back the Night”
Turner Sports – NCAA Muse “Madness” Campaign
New Sports Show
Winner: FOX Sports – FOX SPORTS LIVE
Award Description: FOX SPORTS LIVE is FOX Sports’ flagship 24/7 news, opinion and highlights program, providing around the clock coverage through regularly scheduled programs, hourly updates and an information-rich ticker.
Honorable Mentions:
ESPN – Colin’s New Football Show
ESPN – SC Featured
Golf Channel – In Play With Jimmy Roberts
MLB Productions – Mission October
MLB Productions & MLB Network – The Next Knuckler
NBC Sports Group – FNIA Coach’s Clicker
On Air Technical Innovation
Winner: YES Network – YES View
Award Description: YES introduced its latest innovation to bring Yankees fans closer to their favorite team and players: YES View, a first-of-its-kind replay system which provides a panoramic 3D-type look at the action on the field.
Honorable Mentions:
ESPN Creative Works – SportsCenter – Iron Man III – Virtual Set
Turner Sports – MLB Truss Cam
Overall Social Media
Winner: National Basketball Association – NBA Social Media
Award Description: Throughout the riveting series, the 2013 NBA Finals captivated basketball fans around the world, dominating the news and conversations on social media.
Honorable Mentions:
ESPN – #StephCenter
Marina Maher Communications – Head & Shoulders “Season of the #Whiff”
NBC Sports Group – NBC Sports Group
NFL Network – Leon Sandcastle Campaign
Turner Sports – NCAA March Madness Real Time Highlights
Partnership with an Athlete
Winner: The Coca-Cola Company – Coca-Cola and Lebron James
Award Description: Currently in their 10th year of partnership, LeBron is used primarily on the brands Sprite and POWERADE to support specific brand objectives and strategies – of which, have seen tremendous growth over the past year.
Honorable Mentions:
Chandler Chicco Agency – EpiPen (epinephrine) Auto-Injector 25th Anniversary with Adrian Peterson
NFL Network – Leon Sandcastle Campaign
The ACC Digital Network, Silver Chalice – The ACC DIgital Network Analyst – Clinton Portis
Turner Sports – Hardwood Classics Twitter Takeover
Turner Sports – Pain & Gain Lift Off
Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Grid Iron to IRONMAN
Pro-Social Campaign
Winner: ESPN – 2013 Jimmy V Week for Cancer Research
Award Description: The 2013 Jimmy V Week for Cancer Research raised $1.827 million for The V Foundation, a 14.8% increase from 2012. In seven years, the initiative has now raised $8.246 million in the fight against cancer.
Honorable Mentions:
AARP (United States of America) – Drive to End Hunger
Atlanta Falcons – Rise Up Atlanta
FOX Sports South – FOX Sports South Tribute to the Troops
M3 Creative – One World Futbol Project
Spike TV – Save Wrestling PSA
Turner Sports – #ThanksgivinginMay
Proprietary Asset
Winner: NASCAR – NASCAR Fuel for Business
Award Description: NASCAR Fuel For Business Council allows NASCAR’s official partners to meet quarterly at NASCAR-hosted events to buy and sell products from one another. In the business-to-business environment facilitated by NASCAR, official partners not only buy and sell products, but also learn from one another how to best benefit from their partnership with NASCAR.
Honorable Mentions:
Alianza de Futbol – Alianza U
NBC Sports Agency – Premier League Team Picker
Public Relations Campaign
Winner: NBC Sports Group – Sunday Night Football
Award Description: For the fourth consecutive fall TV season, NBC’s Sunday Night Football was the No. 1 show in primetime with 21.7 million viewers for its 19 NFL telecasts.
Honorable Mentions:
NBC Sports Group – NBC Sports Group’s Premier League Launch Campaign
FOX Sports – FOX Sports 1 Announcement & Launch
EPIX – Multi-tiered Campaign To Create Debate on The Issue of Paying College Athletes
Radio Program
Winner: CBS RADIO – WFAN-AM/FM’s Boomer and Carton
Award Description: Boomer and Carton continue to grow, winning for the second year in a row, broadcasting sports talk radio on the first and most-listened to sports station, in the number one radio market in the nation.
Honorable Mentions:
CBS RADIO – WFAN-AM/FM’s “Mike’s On” hosted by Mike Francesa
FOX Sports Radio – Jay Mohr Sports
Univision Deportes – LOCURA DEPORTIVA
Retail Activation
Winner: The Coca-Cola Company – Coca-Cola Company 2014 NCAA March Madness Retail Activation
Award Description: For the past ten years, The Coca-Cola Company has continued to challenge themselves to deliver innovative & engaging national retail activation plans that maximizes the Madness that is the NCAA Men’s Final Four Championship. In 2013, their national retail program leveraged both the consumer’s excitement of the NCAA Tournament and captured the intensity of the heart-pounding action of college basketball that takes place on the court with unprecedented success!
Honorable Mentions:
Anheuser-Busch – Bud Light Hotel
Perry Ellis International, Inc. – PGA TOUR Apparel “Win a Day with Jason Dufner” Campaign
Sesame Workshop/USOC – Team USA Sesame Street
Sports Blog
Winner: USA TODAY Sports Media Group – USA TODAY Sports’ For The Win
Award Description: USA TODAY Sports launched what is still the fastest-growing property in all of digital sports, For The Win, in late April 2013, the first-ever site dedicated to “social, shareable sports news,” designed to resonate across all platforms.
Honorable Mentions:
FOX Sports – Outkick the Coverage
NBC Sports Group – ProFootballTalk
Spot – 30 Seconds
Winner: ESPN Creative Works – Jack Ryan: Shadow Recruit – BCS Bowl game TV spots
Award Description: ESPN and Paramount teamed together to roll out 4 different 30 second TV spots that would portray a comedic take on an interrogation lead by, Jack Ryan and star, Chris Pine.
Honorable Mentions:
Atlanta Falcons – Falcons Locker Room
Big Ten Conference and TeamWorks Media – B1G Hockey Smile PSA
FOX Deportes – FA Cup
National Basketball Association – NBA Jingle Hoops
NBC Sports Agency – “All or Nothing”
NBC Sports Agency – Rockstar
Spot – Over 30 Seconds
Winner: NFL Network – Leon Sandcastle :60 Spot
Award Description: Over 384,000 social media comments kept Sandcastle buzzing far beyond the 60-second spot. First-round coverage of the 2013 NFL Draft on ESPN and NFL Network drew a combined total viewership of 20.0 million viewers.
Honorable Mentions:
M3 Creative – One World Futbol Project
Red Bull – Red Bull Media House YouTube Spot
Troika – Charlotte Hornets Brand Identity Reveal
Turner Sports – Justin Timberlake “Take Back the Night” Spot
Turner Sports – NCAA March Madness Muse “Madness”
YES Network – Yankees 2013 “Blessed” Promo
Studio Show
Winner: FOX Sports – FOX NFL SUNDAY
Award Description: FOX NFL SUNDAY averaged a 3.2/8 with 4.8 million viewers on the year, up +3% in ratings and +4% in audience over last year.
Honorable Mentions:
Golf Channel – Big Break NFL Puerto Rico
Litton Entertainment – Game Changers with Kevin Frazier Presented by EA SPORTS
MLB Productions – MLB Player Poll
Telemundo Media – Titulares Telemundo
Turner Sports – Inside the NBA
Universal Sports Network – Countdown to Sochi
Talk Show
Winner: Golf Channel – Feherty
Award Description: Led by FEHERTY, Golf Channel’s Monday primetime has been lifted 21% vs. the same period in 2012. This marks three straight years of increases in viewership for the show.
Honorable Mentions:
FOX Sports – FOX FOOTBALL DAILY
FOX Sports – Crowd Goes Wild
Sports Illustrated – SI Now
Turner Sports – Open Court
Tune-In Promotion
Winner: NFL Network – Leon Sandcastle Campaign
Award Description: Over 384,000 social media comments kept Sandcastle buzzing far beyond the 60-second spot. First-round coverage of the 2013 NFL Draft on ESPN and NFL Network drew a combined total viewership of 20.0 million viewers.
Honorable Mentions:
ESPN Creative Works – Ride Along movie campaign: 60-second In-game spot
NBC Sports Agency – 2013 Sunday Night Football
Spike TV – Bellator Fire Tune in
Troika – MSG Promotional Campaign
Turner Sports – Macklemore & Ryan Lewis “Wings”
Turner Sports – NCAA March Madness Muse “Madness”
Use of Facebook
Winner: NBC Sports Group – NBC Sports Group
Award Description: Facebook’s broad reach and tool kit of features allowed us to engage with fans on Facebook with Instagram, video, tabs, ads and directly from our account
Honorable Mentions:
ESPN – This Is SportsCenter
FOX Sports – FOX COLLEGE SATURDAY & FOX NFL SUNDAY
Intersport – Liberty Mutual Coach of the Year
OMD – State Farm (NBA) & State Farm (NFL)
Use of Integrated Sponsorship for Broadcast
Winner: Turner Sports – Pain & Gain Lift Off
Award Description: Turner allowed Barkley and O’Neal’s innate competitiveness to take center stage. The natural banter between them plays well every Thursday night on Inside the NBA, and it was apparent that it would translate well in this piece.
Honorable Mentions:
ESPN Creative Works – Cheez-It “AmaZingZ Fan Zone”
ESPN Creative Works, in association with Chiat – Nissan Heisman House – “Flashback” Spot
Home Team Sports, a division of FOX Sports – Head & Shoulders’ MLB #WHIFF/Season of the Whiff Platform
Turner Sports – After Earth “This Place”
Turner Sports – Growns Ups 2 – Basketball
Univision Deportes – FANATICOS DEL FRIO
Use of On-Air Design
Winner: Red Bull – Red Bull Media House Signature Series Open
Award Description: Signature Series opening campaign was designed to illustrate the harnessing of this energy, ambition and drive to manifest progression and create the evolution of sport.
Honorable Mentions:
Fight Sports ID – Fight Sports
ESPN – Basketball Capitals presented by Turkish Airlines
MLB Network – On Air Design: MLB Network 2013 LDS Game Open – “A Field of Dreamers”
Troika – HBO Boxing Rebrand
Use of Technical Innovation in a Sponsorship
Winner: National Basketball Association – SAP and the NBA for NBA.com/Stats
Award Description: The NBA and SAP worked together to develop innovative features and functionality for NBA.com/Stats that would appeal to fans and members of the media interested in advanced statistics and analytical tools.
Honorable Mentions:
ESPN Creative Works – SportsCenter – XBOX One Ultimate Highlight
Turner Sports – NCAA March Madness Real Time Highlights
Turner Sports – NBA Opening Night Social Vending
Use of Twitter
Winner: Pac-12 Networks – Pac-12 Digital-SnappyTV use for Twitter
Award Description: 7,205 clips of Pac-12 Networks content had been created through SnappyTV, resulting in more than 1 million plays by fans this year.
Honorable Mentions:
ESPN – @SportsCenter
National Basketball Association – NBA Twitter
NBC Sports Group – NBC Sports Group
NFL Media – NFL Twitter
OMD – State Farm (NBA) & State Farm (NFL)
Turner Sports – Seat 140
Webisode Series
Winner: Campus Insiders – The Seth Davis Show
Award Description: The series features in-depth interviews with some of the biggest personalities in sports and entertainment – with a particular emphasis on college sports
Honorable Mentions:
CBS Sports – LT: The Life & Times Webisodes
NBC Sports Agency – Premier League Team Profiles
Pac-12 Networks – Pac-12.com’s Statisfaction
Sports Illustrated – Sports Illustrated’s 10 Greatest NCAA Tournament Moments
The Weather Channel – Unstoppable
Universal Sports Network – The Last 26
Website
Winner: ESPN – ESPN Digital Media
Award Description: ESPN Digital Media continued to lead the Sports Category in 2013, generating 29 percent usage for the year and an average minute audience of 66,000, which was 54 percent higher than the closest multi-platform competitor, according to comScore.
Honorable Mentions:
Big Ten Network (BTN) – TIEBREAKER: Cast Your Vote Promotion
FOX Sports – FOXSports.com
Pac-12 Networks – Pac-12.com
Turner Sports – NCAA.com
Questions? Don’t hesitate to contact us: Pete Romas, 203.899.8483