"He has a point of view. And he sticks to it. That's clearly what Audi does. We are provocative. We have an opinion. ... He was a natural alignment for this campaign."
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- Loren Angelo, Audi's director of marketing, to www.justcarnews.com on the choice of Ricky Gervais for a new series of ads for the 2015 A3.
"The bottom line is that a strong activation digital strategy is quickly becoming far more than a luxury in the eyes of the forward-looking media insiders and savvy media buyers; it’s becoming a requirement. Expect to see this trend accelerate tremendously in 2014."
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- Gabe Lozano, Co-founder and CEO of LockerDome, in today's Cynsiders column.
"You're concerned about the migratory patterns of the Rufous-Sided Towhee? You know what I'm concerned about? Surfers. Specifically American professional surfers. They suffer from a lack of adequate surfable coastline in North America and are forced to travel great distances to enter surf competitions in places like Fiji, Hawaii and Brazil....really far away. We owe it to these fine men and women to move the ocean a few hundred miles creating more beach and more waves."
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- Will Ferrell, in jest, to Robert Redford, in a PSA for raisetheriver.org, March 13, 2014.
"The Web’s billions of users are what have made it great. I hope that many of them will join me today in celebrating this important milestone. I also hope this anniversary will spark a global conversation about our need to defend principles that have made the Web successful, and to unlock the Web’s untapped potential. I believe we can build a Web that truly is for everyone: one that is accessible to all, from any device, and one that empowers all of us to achieve our dignity, rights and potential as humans."
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- Tim Berners-Lee, inventor of the world wide web, on the occasion of its 25th Birthday.
"It was forty years ago tonight that Marlo Thomas’s Free to Be … You and Me premiered on television and, unlike many specials from that era that entertained only to eventually fade from memory, it has remained a touchstone for generations, one that has found a very special place in the hearts of millions for the important messages it has taught us. First a platinum LP, then a best-selling book, and finally the recipient of an Emmy and Peabody Award, Free to Be is a milestone in the field of encouraging gender neutrality."
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- Pat Mitchell, President and CEO of the Paley Media Center in the March 11 Cynsiders column
"The [U.K.’s] Sunday Times had a 7,000-word story trying to find the inventor of Bitcoin and didn't. The Telegraph tried to find the founder and got nothing. The New Yorker, Fast Company, they followed the trail, and the trail went cold. And we found him."
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- Jim Impoco, editor of in chief of Newsweek speaking to adweek about today's cover story about reclusive Bitcoin founder Satokshi Nakamoto. After going digital in early 2013, Newsweek returns to the newsstands today with a print run of 70,000.
"The moment Facebook gets into the business of blocking what it identifies as gun sales to minors, it is assuming responsibility if something horribly goes wrong,"
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- Siva Vaidhyanathan, a professor of media studies at the University of Virginia in the New York Times March 5, 2014.
"Unequal test-prep access is a problem. It is a problem that it’s opaque to students what’s on the exam. It is a problem that the scoring is too complex. I knew some of the science behind the SAT and actually admired a lot of it. On the other hand, I felt that something really had to happen, because what had grown up around it threatened everything."
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- David Coleman, President, The College Board, in the New York Times March 6, 2014.
"While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking. A great surprise for everyone, she captured something that nobody expected. In honor of this epic moment and of course, the incredible response of nearly 3 million re tweets, we wanted to make a donation to Ellen’s charities of choice: St Jude’s and the Humane Society. Samsung will donate 1.5 million dollars to each charity."
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- Samsung
"There are a lot of shifts happening, and I believe the whole industry will have to embrace those shifts, because... the audience is going to go where the content is. It’s not about platforms anymore, it’s about content. And we will have to open it up and give them the avenues they want to go down. Give the audience what they want, when they want it, in the form they want it in, at a reasonable price, and the chances are they will buy it and won’t steal it. We have a chance to learn the lesson the music industry didn’t learn."
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- Kevin Spacey to Deadline Hollywood
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