At an intimate gathering at NYC’s Ace Hotel – one of many TVGN is hosting to promote its Upfront programming slate – president, entertainment and media Brad Schwartz said the emerging net puts itself smack “in the middle of fandom culture,” with a perspective that delivers on the excitement of being a TV fan. “Our […]
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How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
