At an intimate gathering at NYC’s Ace Hotel – one of many TVGN is hosting to promote its Upfront programming slate – president, entertainment and media Brad Schwartz said the emerging net puts itself smack “in the middle of fandom culture,” with a perspective that delivers on the excitement of being a TV fan. “Our […]
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It’s Not Linear Vs. Streaming
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David...What We Learned at CTV Connect
The Coresight Research team attended the second annual CTV Connect conference, which was held in...Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former...
