The SVP Digital Revenue Development will work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Some key functions of the SVP Digital Sales role will be to lead the following efforts:
- Work directly with Regional VPs and Regional Digital Directors to identify sales opportunities and develop strategies.
- Expand digital sales products and go to market strategies.
- Work with digital content teams to fully monetize O&O inventory.
- Execute the rollout of Nexstar national sales capabilities across all station sales orgs.
- Develop and manage budgets and forecasts for digital revenue and expenses.
- Be a visible leader with key digital clients.
- Work directly with SVP Group Sales and Sponsorships to expand digital capabilities in multi-market and multi-platform sales.
- Engage regularly with Ad Ops team to ensure best in class client service.