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Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding...CTV + DOOH = More Voter Engagement
As political campaigns navigate a rapidly changing media landscape this election season, the integration of...
