Overview
The Sales Research Analyst is responsible for supporting Sales organization. You are a self-starter and will distill down data from multiple sources and extract meaningful insights that highlights ION as a highly effective vehicle for advertisers. You should have extensive research knowledge to translate metrics into effective sales positioning.
Responsibilities
- Utilize quantitative and qualitative data to create thoughtful and innovative audience analyses in order to best position ION’s story in the marketplace
- Manage and prioritize requests from various sides of the Ad sales organization, including quick turnaround ad hoc requests
- Collaborate with Analytics team maintain clean datasets, provided either internally or licensed from vendors
- Use an extensive range of research tools and databases to identify key metrics, trends and insights that successfully position ION
- Apply a curiosity around media, television, and consumer engagement with media content to prepare data summaries that speak to ION’s wide and engaged television audience
- Strike the balance between informed, deep insights and summaries that are concise and coherent
