What You’ll Do:
- Lead the execution and continual improvement of initiatives such as the Peer Circle program and Your Voice Matters, reviewing and interpreting data to enhance program participation and ensure key metrics are achieved.
- Collaborate with the Senior Director of Engagement and Retention and internal stakeholders across marketing and digital to manage delivery, tracking and optimization of the quarterly Member Benefits Perks newsletter, including the support of the Perks submissions featured in the weekly newsletter.
- Create campaigns focused on specific member segments (for example, trigger campaigns targeting low-engaged and lapsed members) using a “test and learn” approach to drive ongoing improvements.
- Support data analysis and insight development to assess campaign/ program effectiveness, identify trends and refine approaches to improve member satisfaction and retention. Deliver actionable recommendations and create or enhance departmental reports.
- Write and edit marketing copy for membership campaigns across various channels. (e.g., member newsletter, emails, and website).
- Assist with other responsibilities, projects, new initiatives, and administrative support as needed.
- Integrate diversity and inclusion best practices across all member initiatives.
