Job responsibilities
We are seeking a strategic and detail-oriented Manager, Distribution Marketing to support the promotion of our network across cable, satellite, and streaming platforms. This role will develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Reporting to the Vice President of Distribution & Consumer Marketing, the Manager will operate both autonomously and collaboratively to build and execute marketing strategies for assigned campaigns. The position requires a sharp marketing mindset, strong multi-tasking skills, and the ability to manage competing priorities while achieving business objectives. This role also includes management of one direct report, with a focus on mentorship, day-to-day oversight, and professional development.
PRIMARY DUTIES & RESPONSIBILITIES
- Affiliate Marketing: Build relationships with MVPDs, vMVPDs, and streaming platforms to execute joint campaigns and secure premium content placement. Identify and pitch new partnership opportunities to senior leadership, highlighting strategic value, business benefits and budget considerations
- Campaign Management: Plan and execute B2B/B2C campaigns aligned with network priorities; track performance and optimize based on KPIs and feedback. Assist with marketing deliverables tied to carriage negotiations and renewals.
- Asset Development: Create and oversee distribution of customizable marketing toolkits; manage approvals across legal, brand, and affiliate teams.
- Events & Activations: Develop and support local activations, trade shows, or network events to build brand presence and client/viewer engagement.
- Reporting & Analysis: Compile campaign reports, analyze metrics, and present insights to stakeholders; manage marketing budgets.
- Cross-Functional Collaboration: Partner with internal teams (Sales, Programming, Creative, Legal, Social) building strong relationship in order to align strategies and secure approvals.
- Team Leadership: Mentor and manage one direct report, focusing on development and daily oversight.
CORE COMPETENCIES & SKILLS
- Industry Expertise: Deep understanding of the TV and media distribution ecosystem: cable, satellite, streaming, OTT, FAST channels, and related technologies; familiar with MVPDs, vMVPDs, and affiliate relations.
- Marketing Proficiency: Skilled in campaign planning, cross-platform promotions, and co-branded marketing; adept at creating toolkits and promotional assets.
- Analytical Ability: Proficient in establishing and analyzing KPIs, audience data, and campaign performance to inform strategy and demonstrate ROI.
- Project Management: Strong organizational skills; experienced in managing multiple campaigns and collaborating across departments.
- Communication & Relationships: Excellent written and verbal communication, capable of preparing engaging presentations and reports; effective in building partnerships and advocating for marketing initiatives. Strong interpersonal skills to build and maintain relationships with affiliate partners and internal stakeholders.
- Technical Skills: Proficient in Microsoft Office; familiar with project management platforms and digital marketing environments.
- Adaptability: Responsive to changing market needs; open to occasional travel for events and meetings (no more than 5%).
- Leadership: Self-starter with initiative; capable of mentoring team members and leading projects independently.
