The Manager, Consumer Insights & Business Intelligence will support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. The Manager will play a key role in developing and implementing Sesame Workshop’s multiplatform measurement strategy. In addition, this role will take technical ownership over how organizational data is visualized, delivered, and maintained via interactive dashboards (primarily in Tableau). This role is ideal for someone who is curious about audiences, passionate about kids’ media, and eager to grow as a researcher and storyteller.
Multiplatform Measurement
- Contribute to the development of a comprehensive measurement strategy across Sesame Workshop brands and content
- Manage and analyze linear, streaming, and multiplatform data to develop a holistic view of the kids’ media landscape
- Stay up to date on measurement methodologies and suggest areas for the team to innovate
- Manage relationships with research vendors to ensure timely and accurate delivery of data
Business Intelligence & Visualization
- Analyze data and compile insights into presentations, reports, and dashboards
- Collaborate with the Data Science and Engineering team to ensure consistent data definitions and troubleshoot issues with data quality or delivery
- Translate research findings into clear, actionable insights that support business decisions, and communicate these insights to internal clients, both in writing and in person
- Build, maintain, and optimize Tableau dashboards for monitoring key metrics around engagement, viewership and philanthropic development. Ensure that existing dashboards are accessible, accurate, and updated with relevant metrics
Cross-Functional Collaboration
- Partner with Creative, Marketing, Education, Revenue, and Strategy teams to identify research needs
- Respond to ad hoc requests from internal stakeholders, drawing on available data resources to deliver timely insights
