Reporting to the Director of Ad Sales Marketing, this pivotal role serves as a cornerstone within the marketing team, actively contributing to the achievement of Screenvision Media’s growth and revenue objectives. With a primary focus on supporting the Ad Sales organization, this position is instrumental in crafting and executing strategic marketing initiatives that drive engagement and foster client relationships. Through collaborative efforts and innovative approaches, the Marketing Manager empowers the Ad Sales team to capitalize on market opportunities, ultimately propelling the company towards continued success in the dynamic media landscape.
Collaborate with the sales team: Work closely with the sales department to develop marketing strategies that align with their goals and objectives. This includes understanding their needs, providing them with the necessary materials and support, and continuously communicating to ensure alignment between marketing efforts and sales strategies.
RFP (Request for Proposal) based work: Respond to RFPs from clients by creating compelling proposals that showcase the value of Screenvision Media’s offerings. This involves understanding client requirements, crafting tailored solutions, and presenting them in a clear and persuasive manner to win business.
Industry knowledge: Stay updated on industry trends, market dynamics, and competitive landscape within the media and advertising industry and the cinema sector. This includes monitoring industry publications, attending relevant conferences and events, and conducting market research to inform marketing strategies and initiatives.
Develop marketing materials: Create a variety of marketing collateral such as presentations, case studies, whitepapers, and sales tools to support the sales team in their efforts to attract and retain clients. These materials should effectively communicate the value proposition of Screenvision Media’s products and services to potential customers.
Campaign/Sold sponsorship execution: Oversee the successful execution of sponsored campaigns or partnerships, ensuring all marketing aspects of the campaign are met. This involves coordinating with internal teams and external partners to deliver on campaign objectives, overseeing the implementation of deal points, monitoring progress, and ensuring all deliverables are completed on time and within budget. Additionally, analyzing campaign performance to identify areas for optimization and providing regular updates to stakeholders on the progress and results of the campaign.
Brand management: Ensure consistency and coherence in the messaging, positioning, and visual identity of the Screenvision Media brand across all marketing materials.
Relationship management: Build and nurture relationships with key stakeholders including internal teams, clients, industry partners and media outlets. This involves regular communication, networking, and fostering positive interactions to enhance the reputation and visibility of Screenvision Media within the industry.
