The role, in brief:
The Integrated Media Supervisor is responsible for managing the day-to-day workflow of the media buying/planning staff on specific accounts. They ensure seamless integration of Planning and Buying functions at the agency and are a confident, seasoned leader with a strong media and analytics background. As a lead position, this role collaborates frequently with clients as well as our Account Services, Creative & Insight teams.
Responsibilities Include:
- Leads and develops a team consisting of Integrated Planners and Optimization Specialists in preparing, developing and implementing media plans
- Develop and manage integrated media campaigns within highly visible accounts, including providing strategic and innovative counsel and developing strong client relationships
- Helps team members develop strategic recommendations, presentations, memos and POVs (point-of-view) for clients
- Develops measurement plans with analytics specialists to communicate clear and concise results to executive client leadership
- Seeks innovative solutions for client opportunities and challenges
- Knows and keeps up-to-date on available data and resources necessary for the preparation of effective and efficient media plans
- Makes recommendations to clients in optimizing their martech stack to achieve the optimal flow of data across multiple channels and platforms
- Monitors campaigns performance and proactively recommends campaigns optimization or channel shifts
- Works with other Supervisors to foster department interaction and growth
- Develop cross-departmental processes to ensure smooth plan delivery, execution, reporting presentations and overall client success
- Be a seasoned presenter and thought leader
Leadership
- Represents team/agency at events, coordinating training programs, speaking at industry or agency functions and department meetings
- Identifies opportunities to merchandise department achievements and advocate for junior employees
- Exhibit the ability to anticipate and solve problems
- Generate enthusiasm for and commitment to your client’s business among team members and nurture confidence and trust throughout team
- Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the client expectations
- Be a seasoned presenter
Teamwork
- Be willing to listen, and be ready to help the team when needed
- Recognize, respect and address differing opinions – actively solicit ideas
- Work synergistically with all departments/teams at agency
- Work with the Media Director and Associate Media Directors to develop strategic direction on all media for assigned accounts
- Take primary responsibility for Media performance by acting as the final supervisory checkpoint for all Media documents
