- Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.)
- Build and execute a roadmap for channel expansion and profitable scale
- Develop and run structured testing frameworks (audiences, offers, landing pages, creative iterations)
- Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops
- Collaborate with Lifecycle Marketing on remarketing, nurture flows, and down-funnel optimization
- Work cross-functionally with sales to align acquisition with lead quality and conversion
- Help design and improve our martech and data tracking stack to ensure accurate CAC and customer reporting
- Manage external vendors, agencies, or freelancers as needed to hit acquisition goals
- Regularly report on performance, insights, and opportunities to the executive team
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