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Ritu Trivedi currently serves as vice president of packaging strategy and solutions at AOL, overseeing a versatile team developing and releasing cross-portfolio advertising offerings.
Ritu came to AOL from Microsoft, where she led US brand marketing. She previously served as MediaVest’s digital investment and partnerships for clients including Coca-Cola, Comcast, Procter & Gamble, and American Honda Motor Company. Prior to that, Ritu served as Managing Partner at Mindshare, managing the Unilever business for five years. Earlier in her career, Ritu held management positions at Draft FCB, OMD, Universal McCann and Ogilvy.
A sought after industry spokesperson, as a result of Ritu’s innovation and impact, she has garnered numerous accolades including Cable Fax’s Digital hot list 2011, Mediaweek “Media Plan of the Year” in 2003, and the “Truth Well Told Award” from McCann in 2002.
After completing her Bachelor’s in Zoology in Mumbai, Ritu began her career in India. She has her Master’s in Media Administration from Syracuse, and as a passionate alumnus currently serves on Syracuse University’s advisory board.
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