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Michael Kaushansky

Michael is a Data and Analytics evangelist with over 20 years of experience driving data-powered decisions, focused on real business results. Michael oversees Havas Media’s data, analytics and technology group for North America, including further developing its media effectiveness product and driving value for clients across the agency. In this role, he oversees the overall approach to measurement, including building out the analytics vision and learning agenda. Michael also works closely with Havas Media’s planning and research teams to ensure seamless, integrated processes and insights across our client’s businesses.

Most recent accomplishments include the development of a 360 media mix models for a global automaker, implementation of a digital attribution optimization process for a national hotel chain, deployment of a data-driven marketing approach for a global CPG brand and the implementation of an innovative reporting and data visualization system for our largest financial services client.

Michael’s believes data makes the world go around and has worked on many world class brands to deliver world class marketing effectiveness, including: Fidelity Investments, UPS, Dannon, Sears, Nestle and IBM. Michael is passionate about consumer insights, media effectiveness, statistical modeling, media optimization and digital marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research.

Previously, Kaushansky led marketing analytics at Ogilvy. His insights experience also spans several leading advertising agencies and Fortune 500 brands, including Publicis, GE Money, Target, Conseco, Glaxo-Smith Kline, Fingerhut and Union Pacific Railroad.