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Aaron Fetters

Senior Vice President of Marketing Solutions comScore, Inc.
Aaron Fetters serves as Senior Vice President comScore Marketing
Solutions with direct responsibility for the CPG and Automotive
verticals.
Aaron brings over 17 years’ experience in the CPG industry having
held various positions at Procter and Gamble and the Kellogg Company.
Most recently Fetters served as director of the Insights and
Analytics Solutions Center at the Kellogg Company overseeing a broad
marketing insights organization tasked with building leading-edge
approaches in areas such as:
• Market mix modeling
• Advanced digital marketing analytics
• Idea, product, and communication validation
• Data management and programmatic strategies.

Fetters’ position at the Kellogg Company enabled him to play an
expanding leadership role within the digital and marketing research
and analytics industry at large, through key roles and speaking
engagements with the Advertising Research Foundation (ARF), I-COM,
iMedia, Association of National Advertisers (ANA), Coalition for
Innovative Media Measurement (CIMM), and other organizations. Fetters
recently served as Co-Chair of the ANA Measurement Committee.
Fetters has received multiple recognitions throughout the Marketing
and Research industry for his achievements. In 2015 he was awarded
the ARF Great Minds Game Changer Leadership award, and was recently
named as one of Brand Innovators’ “40 Under 40 Midwest” Class of
2014, as well as a
2014 iMedia 25 Marketing Leaders and Innovators.