Cynopsis Sports Leaderboard: a showcase of the best social media campaigns in the sports industry from 2014. Cynopsis Sports is showcasing brands, organizations, leagues, and networks that utilized social media platforms to promote their product to sports fans. It’s the only award of its kind to breakout the most prolific, engaging and creative work in this way. Entries were judged on quality of work, creativity, effectiveness and results. The following teams ranked among the marketing elite.

Join us as we recognize the best of the best from a historic year on Monday, December 8 when we present our end-of-year 2014 Cynopsis Sports Leaderboard at the Cynopsis Sports Social Media Summit in New York City. Register here:

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2014 Sports Leaderboard Honorees

(Click on the campaign titles below to view the descriptions)


#Allin World Cup Campaign

FedEx Racing – Chase Series Social Campaign

The Coca-Cola Company
Coke Zero Countdown To Zero

EA Sports

Dr. Pepper – #Vintage Vine

Major League Soccer

MLB Network

National Basketball Association
NBA Brings Fans Closer to Finals with Facebook Live

National Hockey League

NBC Sports Group
2014 Sochi Olympics

2014 NCAA College World Series: Using instant nostalgia to tell a real-time story

Procter & Gamble
Thank You Mom Sochi Campaign

Showtime Networks Inc.
SHO Sports “The Moment To Mayhem”

Turner Sports
Bleacher Report’s Game of Zones

Universal Sports Network
2014 Boston Marathon #RUNasONE


Golf Channel
Arnie Social Experience

United States Tennis Association
2014 US Open

Event/Registration Questions? Don’t hesitate to contact us: Pete Romas at 203-899-8483

Need Extra Awards? Additional Awards Order Form