CTV investment is accelerating — and so is the opportunity. Premion’s 2026 CTV/OTT Advertiser Survey shows more than 70% of advertisers are increasing spend, with budgets rising an average of 17%. As investment grows, so does the potential to drive stronger, more measurable outcomes.
This is no longer about testing CTV — it’s about unlocking its full impact within a converged TV strategy.
In this webinar, Premion unpacks what’s driving the shift in spend and how advertisers are turning that momentum into performance. From navigating fragmentation and evolving measurement to the expanding role of local and regional advertisers, we’ll highlight what’s working today — and how to build on it.
Join us for actionable insights to make CTV a more powerful, effective part of your media mix.
