Categories
Campaign/Content/Tech
Athlete in a Web Series/Special/Spot: This award honors an Athlete in scripted or unscripted series produced for the web, or an actor that transitioned from a web series/special/spot
B2B Program: It’s a win-win situation for these initiatives, which drive dollars for both parties.
Best Podcast Series: Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red hot genre and elevated the industry.
Brand Activation at Live Events: Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.
Documentary Series: Recognizing the quality of a TV or A web series produced specifically about an event that took place in the world of sports
Documentary Special/TV Movie: Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.
Integrated Campaign for Networks (Marketing / PR / Advertising): Looking at a Network’s design, ease of use, copywriting, technology, innovation and content, this category recognizes the planning and communication techniques to deliver a seamless yet powerful message to audiences.
Live Coverage of Sporting Event (National): The big game! The award honors a live, single broadcast of a game or match by a National network or station.
Live Coverage of Sporting Event (Regional/Local): The big game! The award honors a live, single broadcast of a game or match by a Local network or station.
Live Stream Presentation: A single sporting event designed to be viewed online alone or in conjunction with a television network.
Marketing Campaign (National): Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.
Marketing Campaign (Regional/Local): Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the Regional/Local broadcast.
Marketing Initiative: What one new, untried tactic launched a thousand+ ships for an event, team or show?
Mobile App: Sure there’s an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.
Network Sports Branding Campaign: Recognizing a long-term multiplatform promotional strategy designed to build an engaged fan base for a game or sports series.
New Sports Show: This category honors the best-sports-themed series in any category launched in the US Between Jan 1, 2015 – Jan 1, 2016.
Over the top (OTT) Content Service: Recognizing the app/service with a proven ability to delivery of sports’ video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.
Overall Social Media Excellence: The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.
Partnership with an Athlete: Honorees in the category would have maximized an alliance with an athlete to him/her synonymous with the brand and spike sales/tune-in as a result.
Pro-Social Campaign: A great use for a great cause. This category recognizes the importance of an on-air or off-air campaign leveraging sports fans to benefit a pro-social initiative.
Production Innovation: You’ve upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more.
Radio Program: Music to our ears. Best regularly scheduled local or national sports series that was broadcast through a local or national radio platform.
RSN of the Year: Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?
Seasonal Coverage (National): From the opening match to the national championship, this category honors national networks that have dedicated extensive resources into covering every kick, pass, throw, hit and/or maneuver from athletes at a single league throughout a single season.
Seasonal Coverage (Regional): From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.
Sports Blog: The best blog that covers news and updates about teams, leagues, players and the sports industry in general.
Spot (30 Seconds): An outstanding single 30 second video-based spot used to market or promote a specific sports program or event.
Spot (Over 30 Seconds): An outstanding single 30+ seconds video-based spot used to market or promote a specific sports program or event.
Studio Show: Best Television Series: An outstanding regularly scheduled program that aired in 2015 with eight or more episodes that specifically revolved around sports.
Talk Show: What program was able to break down a game or a signing, debate a personnel move with fellow analysts and keep audiences riveted along the way? This award recognizes excellence in a regularly scheduled series that is primarily interview-based and/or in a roundtable format discussing the state of a sport or sports.
Tune-In Promotion: Best use of an overall promotional campaign designed to drive viewers to a specific series or televised event.
Use of Facebook: Sure fans liked your Facebook campaign, but will the judges? This category honors innovation and efficiency in driving and engaging sports fans on your Facebook page. This category is for entries directly representing or independently covering a sports network, show, team or league.
Use of Instagram: Whether you grow your photo/video feed organically or utilize sponsored posts, this category honors innovation in engaging sports fans with your Instagram account.
Use of Integrated Sponsorship for Broadcast: Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.
Use of On-Air Design: Title sequences, bumpers, etc. The best work in the business will be honored for its stunning visual displays.
Use of Snapchat: This category honors innovation in engaging sports fans with your Snapchat account and/or discover channel.
Use of Twitter: Leveraging this ubiquitous social media feed 140 characters at a time, your company, media network, sports league or team is a master at Twitter communications.
Virtual Reality: Immersed in a game or sports experience, viewers were taken to new worlds from inside the stadium to ringside to mountaintops through this platform. Here are the best.
Webisode series: An online-only program with five or more episodes revolving around sports.
Website: What online site was the best at raising TV viewing numbers for a series or sporting event?
People
Digital Executive: Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?
Marketing Executive: The person’s campaigns would have made tongues wag both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.
