CynCity

A New Window on Kids and Screen Time

By David Kleeman, SVP of Insights Programs and PlayVangelist for PlayCollective When I was a child, my grandmother had an amazing apartment above the East River in New York. I could sit for hours watching the boats and no one ever expressed concern that I was getting too much “window time.” Today, as […]

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Open Wide The Gates

by Dan Wade, Activation Lead for LockerDome Facebook’s rules for liking pages have shifted once again, and this time a staple of Facebook marketing is on the chopping block. As of November 5, like-gating — the name for forcing users to like a page in order to enter a contest or receive access to […]

When Tricky Dick Met His Match

On August 8, 1974, Richard M. Nixon resigned his presidency in the wake of a 26 month-long investigation into the June 1972 Watergate burglary. Forty years later, it is difficult to imagine a major political scandal taking more than 2 years to unfold.  News didn’t go viral….there was no “viral.”  The story developed slowly by […]

Sports…And How They Feed the Needy, Greedy Second Screen Beast.

By Matt Smith, Chief Evangelist, Anvato       As the above headline suggests, near-real time video clips and TV Everywhere experiences have become the 800-pound great white shark that Captain Quint hunted in the classic movie, Jaws.  Constantly moving, constantly feeding and constantly growing.  I don’t think it should come as any surprise […]

Television and The Modern Family Mash-Up

By Kate Canada Obregon, Partner, Oishii Creative. We gravitate towards stories about families because they capture the quirky, imperfect, and often hilarious dynamics of our own lives. As a content creator, television is uniquely positioned to mirror our changing families and to help audiences navigate what it all means. The Guardian Media Network recently […]

NBCUniversal and Comcast….They Can Hack It.

By Sanjay Macwan, Senior Vice President & Chief Technology Officer, NBCUniversal Media Labs.   When I was in college I once slogged for more than 24 hours with hardly any sleep to code a final software-programming project. The work was intense, but in the end, productive and gratifying and it remains one of my most enduring […]

The World Cup Goes Digital

  by Chris Wagner, Executive Vice President, NeuLion. The 2014 World Cup is going to be a memorable one in terms of glamour matches, big money and global audiences.  But for me, it’s the technology that is really going to be a game changer not only for viewers who will be watching on a range […]

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