By Scott Weinberger, executive producer, Weinberger Media After spending more than 10 years in law enforcement in Florida in a variety of roles – detective, street patrol, narcotics, K-9 handler and fugitive taskforce, followed by a job as a television investigative reporter – my expertise as a producer comes from pure experience. This […]
CynCity
Pursuing an improved alignment of cross-platform audience metrics
By Joe Abruzzo, EVP, Chief Exploration Officer, Havas Media North America A recent survey conducted by the Council for Research Excellence (CRE) found that the “Alignment of Cross-Platform Metrics” is a top priority among a large majority of advertisers, agencies, sellers, industry organizations and thought leaders interviewed. While everyone seems to be in […]
‘Walking Dead’s’ Gale Anne Hurd forges path with Kickstarter to make ‘Mankiller’ documentary
By Randee Dawn Gale Anne Hurd has made her bones over the years by producing movies with kick-ass female protagonists – think Aliens and Terminator – and more recently as an executive producer on AMC’s The Walking Dead, which has no shortage of take-charge women. Her latest powerful female project? A documentary for PBS that […]
Advertisement
Smart silliness sells on multiple platforms for comedy duo Garfunkel and Oates
By Randee Dawn Breaking into funny business is not easy and not often funny, as Kate Micucci and Riki Lindhome have discovered. As the pair behind comedy duo Garfunkel and Oates (named after “two famous rock ‘n’ roll second bananas”) they’ve persistently sought out different platforms for their unique brand of offbeat, profane […]
Lowering the bar: Why the Brian Williams debacle is the new normal for news
By Jim McKairnes Lecturer, Temple University School of Media and Communications at Temple University In Philadelphia We all know the chronology of the Brian Williams saga now: A story Williams has been telling for 12 years, in which he was caught under enemy fire while covering the invasion of Iraq, turns out to […]
Reach for the stars: 4 tools advertisers need to be part of the multi-screen future
By Jayant Kadambi, co-founder and CEO, YuMe Back when TV was just barely showing in color and no one was talking about “multi-platform strategies,” a successful TV marketing campaign could be summed up by its slogan – who doesn’t remember De Beers’ “A Diamond is Forever” slogan? But today, successful marketing campaigns are […]
Making investment real: How Jim Ackerman brings reality to CNBC
CNBC has made its bones on delivering financial news and advice, but with Jim Ackerman on board as SVP, primetime alternative since 2012 it’s made a mark in reality shows, too. No surprise; Ackerman comes from a history of hit reality series at VH1, and while at CNBC he’s developed several hits, including The Profit […]
Touchdown! Get ready for a digital milestone on Super Bowl Sunday
By Anna Bager, senior vice president, Mobile and Video, IAB NBC’s announcement last week of Superstream Sunday, in which it will make available 11 hours of free streaming on laptop/desktop including the Super Bowl, pre and postgame shows, the half time extravaganza kicked off by Katy Perry as well as the midseason premiere of The Blacklist, shows just how radically the […]
Happy News
Director Steven C. Barber and TV News Anchor Tamara Henry were wed on VH1 as the first reality TV wedding of 2015. The creators of Vanilla Fire were married Tuesday January 6, 2015 at the Annenberg Community Beach House in Santa Monica. The newlyweds will honeymoon in Rio, Brazil in 2016. Congrats!
Why everyone should become CEOs of Me, Inc.
By Roland S. Martin, Host of TV One’s NewsOne Now On the day I signed on as a CNN contributor in 2007, I planned my exit. I told my then-agent, Marc Watts, “Let’s go find another deal that meets or exceeds the CNN deal.” When we got that one, I said, “Let’s go […]
CynCity
Cynsiders
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
