By David Teich, editor of Cynopsis Digital As you may have noticed, the U.S. is in the midst of a presidential election. The next phase of the race kicks off today, with Day One of the Republican National Convention. The Democratic National Convention follows next week. So here we are: It’s down to two major […]
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A Different Kind of Reality Show
Season two of The Marijuana Show launched July 8 on Amazon, iTunes and Google Play, with Ganjapreneurs accessing over $13 million in funding for their Cannabis business ideas. Co-creators and hosts Wendy Robbins and Karen Paull talk about taking the leap into a new reality TV category – and doing it their way. Cynopsis: Did […]
Kevin Smith and Andy Signore: Fun With Digital
By David Teich You may know Kevin Smith as the director of comedies like Clerks, Chasing Amy and Dogma, or as the “Bob” half of the Jay and Silent Bob pairing. But lately, thanks to a partnership with the digital production company and multi-channel network Defy Media, he’s been complementing his big-screen efforts with a […]
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It’s Not Facebook Live, It’s Live TV
By Jason George, CEO, Telescope, Inc. With the advent of Facebook Live, we as technology providers have found ourselves at a crucial inflection point within the content creation ecosystem. Content owners now have the technology and means to make professional content and see it distributed on a worldwide scale across a platform with a user […]
Playing Games for Good
By Susanna Pollack According to the Entertainment Software Association, 155 million Americans play video games – but for some, it goes beyond simple fun. Susanna Pollack, President of Games for Change, talks about how games are being used as a tool for social good. Globally, we spend 3 billion hours gaming each week, according to […]
TV Producers: Strength in Numbers
Two years after the formation of the Non-Fiction Producers Association, longtime media exec and general manager of the NPA John Ford talks about the state of the industry for producers in an increasingly OTT world. Cynopsis: Why was the NPA created? John Ford: The NPA – which is the first professional body representing the non-fiction […]
Scoring a Few Golden Eggs From Your Digital Video Goose
By Giles Goodwin, CEO of Flite Unless you’ve been on extended sabbatical, you’ve undoubtedly read countless articles portraying digital video as more or less the Holy Grail of digital publishing. Without a doubt, mobile and video are no longer distinct, discrete strategies per se, but rather must be integral to everything you do. Just examining […]
Putting Data First
By David Teich In 2014, MDC Partners launched Assembly, a media agency built on sophisticated planning and buying capabilities. It’s safe to say that at Assembly, data and technology are at the center of things. And in April, the company brought on a new hire to help – as the company put it – “elevat[e] […]
Ready, Set…Summer!
With season 8 of American Ninja Warrior underway on NBC, executive producer Arthur Smith of A Smith & Co. talked to Cynopsis about the keys to a successful summer series. Cynopsis: Do the elements of a successful summer series different from what makes a regular season series work? Arthur Smith: All successful series must carry […]
Should Broadcast Raise the Bar?
Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles and Nashville. “Why is so much of television so bad? I’ve heard many answers: demands of advertisers, competition for ever higher ratings, the needs always to attract a mass audience, the high cost of programs, the insatiable appetite for […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
