Will big agencies be the ruination of programmatic? Derek Mattsson, President of Placemedia, thinks it doesn’t have to be that way. Programmatic TV advertising has yet to hit its stride, and already the industry is at risk. The promise of programmatic is unquestionable; it’s a simpler, faster way to buy and sell TV inventory. The […]
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Even with live events, you’ve gotta have a story
Guy Carrington, Executive Producer at US/UK’s Done + Dusted (http://doneanddusted.com), one of the world’s top live entertainment companies, explains that even with live events, narrative is key. Are programmers more open to live events than they used to be? Is it an easier sell? I wouldn’t say it’s an easier sell, you still need a […]
Bank on it: Telemundo is helping U.S. Hispanics play financial catch-up
U.S. Hispanics may mean $1.3 trillion in purchasing power, but language and cultural barriers have made this growing group far more likely to be unbanked or underbanked versus non-Hispanics. NBCUniversal Telemundo Enterprises aims to remedy that with “Tu Dinero Es Tu Future” (Your Money Is Your Future), an initiative designed to promote financial literacy. Rocky […]
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To OTT, or not to OTT? That’s not really the question.
With viewers migrating to devices in ever greater numbers, and advertisers in hot pursuit, it’s a matter of when, not if, programmers go over-the-top. The problem, of course, is monetization. David Fannon, EVP of Screen Media Ventures, oversaw the launch of Popcornflix.com, an ad-supported VOD service in 2011 and offers one strategy for OTT success. […]
The Africa Channel Goes to Great Lengths (Literally) to Get a New Morning Show Off the Ground
On September 28, The Africa Channel launched daily morning show Expresso, the first series ever to air live on the African continent and then on tape in the U.S. the next day. If you think that sounds like a major logistical challenge – you’re right. Narendra Reddy, SVP, Programming & Production for The Africa Channel, […]
Nat Geo Launches Breakthrough – and for Hollywood’s Elite, It’s Personal
National Geographic Channel has partnered with GE for Breakthrough, an anthology series premiering November 1 that focuses on leading scientists and their cutting-edge innovations, in episodes helmed by the likes of Ron Howard, Angela Bassett, Peter Berg and Brett Ratner. Nat Geo CEO Courteney Monroe talks about the unique collaboration, and what it’s like to […]
As TV festivals get more tuned in, unheard auteurs get a voice for the small screen
By Tino Carlo, founder and director of the Jolt TV Festival When you see the word “festival” written in trade paper headlines, you normally think of Cannes, Sundance, and recently Toronto. Festivals like those rival the Golden Globes or Oscars in terms of their celebrity sightings and taste-making influence. Those events carry some […]
Understanding the history, and the future of ‘audience’
By Randy Cooke, VP Programmatic TV, SpotX “Audience” is a term that has undergone radical transformation in recent years. It’s evolved from a general understanding of TV ratings and inferred demographics from sample-based measurement into a concept encompassing deep, data-driven insights, informed by a proliferation of first- and third-party datasets. The term has […]
The future of TV programming will be live – and kicking
By Randee Dawn Make it live, and they will come. It’s a fitting motto for one of the prevailing attitudes of how to draw eyeballs to small-screen content, whether on broadcast and TV channels or in the burgeoning online field of over-the-top programming. David Jammy, whose company Done + Dusted has been behind […]
Can You Keep a Secret? Avoiding Data Theft in the Age of Cyberespionage
By James Pooley, author of Secrets: Managing Information Assets in the Age of Cyberespionage The Great Sony Hack of 2014 exposed a scary truth: information is now the currency of the 21st Century, and cyberthieves are just acting like bank robbers, going where the data is. But hold that thought while considering another news story […]
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Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the...The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to...Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan....
