CynCity

Rita Mullin puts the sizzle in Science

By Lynn Leahey In the little over a year since Rita Mullin took over as General Manager, Science has been setting viewership records with a formula that mixes fun (electric roller skates, blowing things apart) with the likes of physics. “I’m a firm believer that entertaining and smart aren’t mutually exclusive,” Mullin tells Cynsiders. “We […]

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Michael Carbonaro makes magic for truTV

By Robbie Caploe Michael Carbonaro is about to embark on the second season of his truTV show, The Carbonaro Effect. The hidden camera series spotlights the comedic magician assuming different disguises and playing tricks to convince people they are witnessing the impossible – but never at their expense. We caught up with Carbonaro […]

At Yahoo, content, distribution and curating are all king

By Jessica Reese (interview) and Randee Dawn (edit) Whether traditional broadcast, cable, streaming or via web, content creation is at an all-time high – and Yahoo is part of that fabric, securing veteran journalist Katie Couric and cult favorite series Community for fresh material. At this year’s Banff Digital Keynote Series, VP and head of […]

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