More data is good – but relevant data is better, says Manish Bhatia, North American CEO, Kantar Media. Bhatia offers his take on the burning issue in advertising. Cynopsis: Where do you see the digital ad market heading? Manish Bhatia: Advertisers follow eyeballs, and whichever screen gets an increasing amount of people’s time […]
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Living the Dream
By Herbie J Pilato It’s important to stay the course. If you have a dream, whatever that dream might be, if it’s a good dream, that will somehow benefit others, bring a measure of joy, information, entertainment – especially in a positive way, then you have to stay the course. It becomes your obligation to […]
A Buyer’s Advanced TV ‘Watch out’ Moments
By Thuy Nguyen, VP, Commercial Development DETV at Videology, Inc. According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies […]
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FuboTV and the sports-first virtual MVPD
Dish, Sony, AT&T, Google, Hulu…fuboTV? OTT-based TV bundles – AKA “virtual MVPDs” – are all the rage these days, as companies vie to carve out market share in the rapidly growing space. But fuboTV is employing a different strategy than the rest: Its new service, now in beta, has a central focus on sports. Cynopsis […]
The Next Evolution of Influencer Marketing: Look Inward
By Douglas Simon, CEO of influencer marketing firm D S Simon Media Influencer Marketing is the story of 2017. But is there a smarter way to partner with influencers to grow your brand? According to the 2017 Edelman Trust Barometer, trust for business is 27% higher than trust for government and 21% higher than trust […]
Online Video’s Shifting Sands and Economics
By Matt Smith, vice president and principal media evangelist at Brightcove The business of broadcast and video publishing continues to undergo massive change, bearing little resemblance to their business only five short years ago. Industry heavyweights like ESPN and HBO face challenges: ESPN with licensing costs and subscriber losses eating into the overall bottom line, […]
Univision Shifts Gears
Consumer research led to a strategic refocus at Univision that includes more talent competitions, bio-series, reality shows and crime dramas alongside telenovelas. The result? Univision out-delivered one or more of the English-language broadcast networks on every night among Adults 18-34 and on three out of every four nights among Adults 18-49 during the February 2017 Sweeps period. Lourdes Diaz, […]
eSports: The Halo Effect
eSports is exploding, as Millennial-heavy communities engage in global tournaments that can offer paydays in the seven figures. With the Halo Universe deep in the game and exploring new frontiers, Cynopsis eSports chief Chris Purcell – and mastermind behind the April 12 Cynopsis World eSports Summit – asked Frank O’Connor, Halo Franchise Creative Director at 343 Industries, […]
A Reality Show Where the Danger Is Real
Law-abiding citizens agree to live in prison, without the knowledge of inmates or staff, in A&E‘s groundbreaking (and Cynopsis TV Award-winning) docu-series 60 Days In, which launched season 3, 60 Days In: Atlanta, on March 2. How does the show find volunteers for such dangerous duty – and how do they keep them safe? Lucky 8 TV Co-President […]
At Justice Network, Doing Good Is Good for Business
By Steve Schiffman, Chief Executive Officer of Justice Network For-profit or for-purpose? While the answer to this question typically defines the strategic direction of an organization, the brief history of Justice Network (our crime and investigations broadcast diginet operating in 60+ million homes), proves that doing both is good for business. In early 2014, […]
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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
