CynCity

By Bill Rausch, Executive Director of Got Your 6   For the past four years, Got Your 6 has led from the front in shifting perceptions of America’s veterans. The campaign has achieved this primarily by leveraging the vast power of the entertainment industry to shift the narrative of veterans from one that portrays them […]

With a packed programming schedule, more platforms and the best year over year growth among cable networks in 1Q16 among A18-49 viewers, BET Networks has a big story to tell this Upfront season. Chairman and CEO Debra Lee shares it with Cynopsis. Cynopsis: What’s BET’s pitch this Upfront season? Debra Lee: We’re still number one […]

Travel Channel is going places. Scripps Networks Interactive took full ownership of the cable net in February (the company acquired controlling interest in 2009), and on the itinerary are more fun and adventure. There are 35 new series and pilots in the pipeline, starpower in new programs like The Best Place to Be, produced by […]

This is a challenging time to launch a new network, but Clint Stinchcomb, CEO, Poker Central – announcing a move into live programming with Live at the Bike –  thinks his is a winner. Cynopsis: How did the idea for Poker Central come about? Stinchcomb: I was at Discovery Communications in 2003. It was post […]

By Michael Iantosca, Chief Revenue Officer, Integral Ad Science   “I can’t be bothered.” That’s often what I hear from agency execs when we discuss selecting a viewability measurement vendor. To be honest, it’s not difficult to understand why. After all, choosing the right viewability measurement partner is hard work, a task that requires marketers […]

By Giles Goodwin, CEO of creative management platform Flite   Even as marketers spend $3.71 billion on programmatic media buys this year, consumers’ eyeballs remain elusive. Major players like Apple have introduced ad blockers for devices that effectively allow consumers to ignore pricey display ads. More widespread ad blockers come as good news to […]

Hallmark Channel and Hallmark Movies & Mysteries (rebranded from Hallmark Movie Channel in fall 2014) are known for their ever-growing “Countdown to Christmas” franchise. But that’s just the beginning – spurred by double digit increases across target demos, the sister nets are taking every season by storm. Michelle Vicary, Executive Vice President, Programming for Crown […]

As controversy swirls over diversity in Hollywood – to boycott or not to boycott the Oscars? – Viacom-owned BET, created in 1980 as Black Entertainment Television to give African Americans a place on TV where they can see themselves consistently represented, plows ahead with its mission. The home of the BET Awards since 2001, the […]

Chairman of C-Suite Network, former Bloomberg contributor and one-time guest judge on Celebrity Apprentice (with you-know-who), Jeffrey Hayzlett says the key to keeping network television alive is to adapt and change. Or else. By Jeffrey Hayzlett At a recent conference, Netflix Co-Founder & CEO Reed Hastings said, “The beauty of the Internet is that it […]

What’s Eric Turpin‘s goal at NATPE this year? The new General Manager of the Hispanic Information and Telecommunications Network (HITN) is on the hunt for edutainment content for the independent U.S. Spanish-language net’s lineup. Before he headed to Miami, Turpin talked to Cynopsis about how new programming – and digital – are the keys to […]