Producer Arthur Smith, founder of A. Smith and Co. Productions, says avoiding format fatigue means meeting audience expectations with meaningful change. When an ongoing TV series is being produced – whether it’s Amazing Race, Survivor, or Hell’s Kitchen, it’s always important to avoid complacency, freshen the format, and bring new things to the table. This applies […]
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Reaching the LGBT “TVideo” Viewer
By Amy Hunt, VP, TVideo and Media Sales, GfK MRI A core promise of OTT viewing and programmatic ad buying is the ability to target key audiences. With a deeper understanding of key consumer groups, advertisers have the ability to target potential customers with greater accuracy and effectiveness. Collectively, LGBT consumers in the US account […]
Why the B2B TV Ad Business Needs the Human Touch
By Fred Cunha, VP of Video Network & Support, Extreme Reach No matter the industry, today’s business world is more automated than ever before. We’re seeing increasing examples of “business chatbots” deployed to assist customers, and sales of automated kiosk technology is expected to be worth more than $30 billion by 2020. This digital-centric, “self-service,” model […]
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When it Comes to Emerging Advertising – What’s Smoke, and What’s Fire?
Addressable, programmatic, OTT, data-driven… with so much confusion surrounding the emerging forms of linear TV advertising, Dave Morgan, CEO and founder of Simulmedia, offers his take on where there’s smoke, and where there’s fire. What’s Smoke and what’s Fire? List of 5 Things you need to know about Emerging Advertising The months of April and May roll around every […]
Nat Geo Goes Further with Genius
Genius marks “a true turning point” in the rebranding of National Geographic, says Carolyn Bernstein, EVP, Head of Global Scripted Development and Production, an example of the bold and ambitions storytelling that is helping the network go…Further. Cynopsis: How would you describe the network’s rebranding? Carolyn Bernstein: As part of the rebrand in the fall, we adopted a tagline […]
Looking for New Answers to the Age-Old Question
More data is good – but relevant data is better, says Manish Bhatia, North American CEO, Kantar Media. Bhatia offers his take on the burning issue in advertising. Cynopsis: Where do you see the digital ad market heading? Manish Bhatia: Advertisers follow eyeballs, and whichever screen gets an increasing amount of people’s time […]
Living the Dream
By Herbie J Pilato It’s important to stay the course. If you have a dream, whatever that dream might be, if it’s a good dream, that will somehow benefit others, bring a measure of joy, information, entertainment – especially in a positive way, then you have to stay the course. It becomes your obligation to […]
A Buyer’s Advanced TV ‘Watch out’ Moments
By Thuy Nguyen, VP, Commercial Development DETV at Videology, Inc. According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies […]
FuboTV and the sports-first virtual MVPD
Dish, Sony, AT&T, Google, Hulu…fuboTV? OTT-based TV bundles – AKA “virtual MVPDs” – are all the rage these days, as companies vie to carve out market share in the rapidly growing space. But fuboTV is employing a different strategy than the rest: Its new service, now in beta, has a central focus on sports. Cynopsis […]
The Next Evolution of Influencer Marketing: Look Inward
By Douglas Simon, CEO of influencer marketing firm D S Simon Media Influencer Marketing is the story of 2017. But is there a smarter way to partner with influencers to grow your brand? According to the 2017 Edelman Trust Barometer, trust for business is 27% higher than trust for government and 21% higher than trust […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
