Weather preparedness means more than keeping an umbrella handy. Jonathan Porter, AccuWeather VP of Business Services and GM of AccuWeather Enterprise Solutions, explains the high cost to businesses of just “letting weather happen.” Severe weather causes tens of billions of dollars in damage each year and on average over 100,000 direct deaths worldwide. Global losses […]
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The Challenge of Streaming With Real-Time Content
By Jed Corenthal, Chief Marketing Officer, Phenix The Streaming Wars have been heating up between players new and old, as they all try to figure out how to convince a consumer to spend what limited funds they have available for OTT subscriptions. 2 in 5 Americans are willing to spend between $1-$20 per month on […]
Consumer Are Less Trusting, According to the ARF
By Charlene Weisler According to a recent study from the ARF, consumers are slightly less likely to share their data in 2019 compared to last year. Polling 1,105 adults 18+ via a mobile questionnaire in March 2019, respondents were asked about how well they understood common privacy terms, what personal data they were willing to […]
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5 Ways to Generate Buzz in a Crowded Media Landscape
From flexibility to timely execution to “realness,” indie producer Brandon Killion, President of Bright Bay Creative (Droppin’ Cash), offers insights on breaking through in a cluttered media landscape. Be a Solution Service Provider For ALL Buyers – Proficiency in all content areas including short form, long form, scripted, branded, live streaming and so forth is essential […]
Podcast Helps You Get UnSTUCK
Have you heard? Cynopsis has partnered with STUCK – a savvy podcast helping people get unSTUCK from common workplace dilemmas in the entertainment and media industries. STUCK is co-hosted by Damian Bazadona (President and Founder of Situation) and Rachelle Pereira (Co-Founder of EQUALibrium Group). On the podcast, the dynamic duo hears questions […]
SJI Associates President Suzy Jurist on Getting Branding Right
How do you convey the transformation of a 50-year-old legacy like Fred Rogers Productions, or the complexity and depth of a Ken Burns project? Suzy Jurist, founder and President of NYC advertising agency SJI Associates, offers insights on the branding process. What’s the most important goal when you’re helping a client through the branding process? […]
New York Interconnect’s Ed Renicker to Host Fireside Chat at That Big TV Conference
Ed Renicker, CEO of New York Interconnect, will host a fireside chat with Bill Koenigsberg, President, CEO and founder of Horizon Media, at the Cynopsis Big TV Conference. Among the topics: brands, data and the future of client/agency relationship. Renicker offers a sneak peek at what’s on the agenda. What do you think is […]
The Women’s Tennis Association’s WInning Game Explained
The Women’s Tennis Association will receive the 2019 Distinguished Company award at the Top Women in Media Awards gala in NYC. Micky Lawler, WTA President, explains how the organization serves women so well. What have been the most effective initiatives/policies in your company to help women thrive in the workplace? The success of the WTA as an […]
Piracy: Friend MTS Battens Down the Hatches
Aaarrgh! Piracy is a major issue for the media industry, and it’s a challenge being addressed by Friend MTS, provider of channel content protection. Simon Williamson, Chief Commercial Officer and a speaker at That Big TV Conference September 9-10 in NYC, talked to Cynopsis about the piracy plague, and how companies can batten down […]
Notes From America’s Most Musical Family
By Cathy Applefeld Olson Nick Lachey, TV personality and founding member of boy band 98 Degrees,will host Nickelodeon’s upcoming music competition series America’s Most Musical Family, and Grammy winner Ciara, digital sensation David Dobrik and singer/songwriter/actor Debbie Gibson will serve as judges for the show. The net announced the lineup July 25 for the show, […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
