CynCity

Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, has just raised over $28 million in funding led by global investment company Aser. Whistle Sports CEO John West talks about reaching and engaging young sports fans in new ways. Cynopsis: How is engaging young audiences different today than, say, 10 years ago?  […]

Season 5 of History survival hit Alone premieres Thursday June 14 at 10p, and will once again feature intrepid competitors braving harsh conditions, documenting the experience themselves – no camera crews allowed. Shawn Witt, executive producer of the series and co-president at Leftfield Pictures, offers behind-the-scenes intel.      1) Thousands of potential participants are narrowed […]

Esports live events involve many moving parts. WorldStage Inc., provider of audio, video and lighting equipment and services, answers the questions planners should be asking before they dive in. Seemingly out of the blue, electronic gaming in the form of live sporting events has become a phenomenon, attracting fans by the thousands to halls and […]

What was the key to success when agency The Basement was tasked with helping smart lock device maker Schlage transition its linear TV ad spend into a programmatic TV plan? Basement CEO Brian Phillips talks strategy.  Cynopsis: What goal did Schlage have when they came to you? Brian Phillips: Schlage provides a variety of […]

As Europe’s General Data Protection Regulation forces companies worldwide to conform to stricter privacy standards, firms are struggling to determine how they can safely implement GDPR, protect user data from hackers, and be transparent in online advertising and communications to avoid a public backlash and/or regulatory penalty. Allie Bohm, Policy Counsel at Public Knowledge and a speaker […]

By Dan Ciccone, SVP, Managing Director at REV/XP As we all watched “rostermania” unfold leading up to the Call of Duty World League roster lock about a month ago, I was intrigued by the rumors and speculation put out by fans and endemic press outlets as to why events were unfolding the way that they […]

truTV has entered the Upfront advertising buying season buoyed by its Limited Commercial Interruption strategy. Network president Chris Linn explains how for his network, less really is more. Cynopsis: What research led to your taking this approach? Chris Linn: The initial idea really stemmed from us looking for ways to create the best possible viewing […]

Recently TIDAL announced a partnership with LeBron James’ digital media company, UNINTERRUPTED, to exclusively premiere Becoming Bobby Feeno, a docu-series that’s part of a new wave of community-created content. Tongal co-founder and president James DeJulio explains how the global creator network is rewriting the rules for original entertainment. Cynopsis: How is the development model […]

Jonas & Co, an advertising and production company, just won an Emmy Award for its original spot for Nick Jr., “Girls in Charge: Girl Power Campaign.” The spot plays off the tropes of a Hollywood action movie trailer, blending real girls with Nick Jr.  characters. Hema Mulchandani and Jonas Morganstein talk about the alarming research that led to the […]

Heading into Upfront season, Cynopsis sat down with REELZ SVP of Advertising Sales Bill Rosolie to discuss the challenges and opportunities for advertisers heading into the 18-19 Upfront.  Cynopsis: What are the most pressing challenges that advertisers will face in this year’s Upfront? Bill Rosolie: The Upfront environment and overall media marketplace has grown even more challenging for advertisers and their agencies due to the ongoing decrease in C3 GRPs, doubts about digital ROI […]