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SHOWTIME – Boxing Digital Campaign

Looking to establish SHOWTIME Boxing as the top boxing brand across all social media platforms as the company launched @ShowtimeBoxing on Instagram and Twitter to generate consistent presence and messaging across all platforms that would accompany existing @ShowtimeBoxing profiles on Facebook and TUMBLR. Entrenching new digital franchises into the mix, content included: ALL ACCESS: Thurman vs. Porter; boxing’s first compete 360-degree VR release; The Reveal with Mark Kriegel; as well as the short-form digital franchise Fight Night. The results? Showtime Boxing scored a total social audience of 1.6 million with 17% growth overall.